SEO Training Action Plan, SEO, Templates




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SEO Training Kit
Prepared by John Romaine

seotrainingkit.com

  1. PURPOSE OF DOCUMENT

This document has been prepared in order to simplify the entire search engine optimisation process, right through from keyword research to completion of offsite optimisation. It is anticipated that this worksheet will -

It should be noted that within each step, there are accompanying worksheets and action plans that should be referred to, to help guide you through out the process. These are listed under “Worksheets” within each step below, and can all be found in the resources kit.

  1. KEYWORD RESEARCH

NOTATIONS

Your initial keyword research will be based primarly from your target or “root” keywords. From here, its important to do significant keyword research to identify and target your primary, secondary and long tail keywords.

Its worth noting that your keywords should have adequate search volume and relatively low competition, and that once you have shortlisted your keywords that you sort them into categories.


OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Perform keyword research

Establish initial keyword list (primary and secondary keywords)

Keywords chosen have adequate search volume

Keywords have medium to low competition levels

Keywords are highly targeted

Keywords have commercial or buying intent (if applicable)

Keywords support long tail opportunities

Double check selected keywords

Short list keywords

Categories set inline with chosen keywords

WORKSHEETS

  1. DOMAIN NAMES

NOTATIONS

Reference your keyword list and register or purchase a domain name that derives directly from that list.

OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Search for available domain names using keywords list

Identify potential related domain names using LSI if necessary

Identify potential domain names with hyphens if necessary

Chose available domain name that has the highest search volume from results

Buy/Register domain name

WORKSHEETS

  1. CONTENT CREATION

NOTATIONS

At this point in the process, you should have completed your keyword research, built your final list, sorted your categories and registered or purchased an SEO friendly domain name.

From here, its important that you organise your content ahead of time; that is, to begin having it created, so that once your site is completed, you will have it ready for immediate publishing.

OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Determine total number of articles required (This should include articles for actual site publication and offsite optimisation eg. article marketing etc)

Determine article topics referenced directly from keyword list. (This should include subject matter, keyword rich titles, keyword density etc)

Outsource content creation or write it yourself

Complete content ready for submission

WORKSHEETS

  1. WEBSITE STRUCTURING

NOTATIONS

This particular step covers the initial development of your site purely from an intended framework perspective. At this stage of the process, you simply want to ensure that you have everything mapped out in advance, so that you know exactly what your directory structure will look like, your sites navigation, and what platform you intend to use - a custom designed site or content management system.

This is only the first step towards the development of your site. At this point, there's no need to worry about onsite optimisation, as we will be covering that next.

OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Finalise preferred platform. Custom designed site or CMS.

Finalise desired design and layout.

Finalise intended naming conventions (url, directories, file names, page names, image names etc)

Finalise intended primary pages - home, about us, contact us etc.

Finalise overall intended site structure

Finalise intended site navigation and menu structure based on keywords

Implement primary pages - home, about us, contact us etc

Implement folder/directory structure in accordance with selected categories

Implement site navigational structure - header, side menu and footer

Implement facility to accommodate the publishing of articles onsite (blog)

Implement dedicated folders for protected content, imagery etc

Implement social widgets on each page

Implement RSS feed onsite (both regular rss feed and xml feed)

WORKSHEETS

  1. ONSITE OPTIMISATION / WEBSITE COMPLETION

NOTATIONS

From here, it's important that you work your way through each page of your website and go about entering in your meta tag data. If you're using a turnkey content management solution like Wordpress, then this step may not apply. I highly encourage you to double check your site regardless.

What you need to focus on here is the inclusion of your title tags, H1 tags, meta description tags and keyword tags. Of course if you have your content completed, then begin publishing it and setting your tags as required.

In addition to this, you'll be creating both your robots.txt file and sitemap. Once this step is completed your site should be ready to go live. Once your site has been completed, it's always best to check over everything in detail to ensure there are no issues.

Lastly, consider outsourcing your press release. Its always best to wait until your site is live before requesting a press release as the writer may need to reference your site for information. By doing this in advance, you will be preventing delays later on.

OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Complete and double check title tags sitewide

Complete and double check header tags sitewide

Complete and double check meta description tags sitewide

Complete and double check meta keyword tags sitewide

Complete and double check all image tags and alt tags sitewide

Complete and double check all site navigation structure sitewide

Confirm entire website has been correctly optimized onsite

Create and implement robots.txt file

Create and implement htaccess file (if required)

Upload and publish website live

Create and implement HTML sitemap

Create and implement XML sitemap

Check that urls are search engine friendly

Check that page names are search engine friendly

Check that all image file names are search engine friendly

Check site code to ensure valid and efficient html markup

Ensure site load times are fast and without latency

Check for broken or incorrect links

Ensure website is functioning correctly without error

Implement Google Analytics

Setup goals and conversion tracking as needed within Google Analytics

Submit request for press release

WORKSHEETS

  1. OFFSITE OPTIMISATION

NOTATIONS

This is by far the most crucial part of the entire process - offsite optimisation. The objectives here are to promote our website and increase our search engine rankings by using various backlink building strategies as outlined in Module 9.

At this stage, your site should be live, you should have content published to it, and it should be error free and optimized correctly.

OBJECTIVE (intended objective)

CHECKLIST (marked off as completed)

Website submission

Submit site to Google, Yahoo and Bing

Submit site to IsMySiteIndexed

Submit site to Digg, Reddit and Twitter

Ping URL at Pingler.com

Link building services

If you intend on using Linkvana or SEO Link Vine, perform registration and activation of this service here.

If you intend on using Microworkers, perform registration and activation of this service here.

Web directories

Submit site to web directories (paid and free if possible)

Press release

Submit press release to PRWeb and Webwire.com

Submit press release to free press release websites

Article marketing

Map out article marketing strategy

Prepare resource boxes

Register accounts and submit articles to article directories

Social media

Map out social media marketing strategy

Prepare social media content

Register accounts and submit content to social media websites (alternatively use social widgets onsite to quickly publish and share your pages)

RSS submission

Submit your own RSS feed to RSS directories

Compile a list of external resources and submit those to RSS directories as well (this will be the feeds from sites that you have submitted content to as covered in Module 9 Part 2)

Ping your RSS feeds using Pingler.com

Social bookmarking

Submit your most important pages to social bookmarking sites (outsource this step if desired)

Create a master account and submit your pages along with other, highly relevant pages from external locations for additional boost) As covered again in Module 9 Part 2

Web 2.0 third party hosted sites

Map out Web 2.0 strategy

Prepare articles for submission

Register accounts and submit articles to Squidoo, Blogger, Hubpages and Wordpress (Reference the complete list included in the resource kit)

Document sharing sites

Map out document sharing strategy

Convert existing articles to PDF

Register accounts and submit documents to document sharing sites Docstoc, Scribd, Slideshare and Google docs. (Reference the complete list included in the resource kit)


WORKSHEETS