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Business English Training l Sales and marketing - Choose the right synonym 5
Choose the correct synonym for each of the bolded words/expressions:
1. web campaigns = _________________ campaigns
a) online b) inline c) screen
2. catering to these types of customers = _________________ these types of customers
a) providing services for b) unwillingly servicing c) overcharging
3. increased level of interaction = increased level of _________________
a) coercion b) competition c) communication
4. online video providers are getting in on the race = online video providers are
_________________
a) not doing too well b) entering the market c) running
5. the traditional 30-second TV spot = the traditional 30-second TV _________________
a) pause b) channel c) commercial
6. to engage the viewer in the online-viewing experience = to __________________ the viewer in
the online-viewing experience
a) involve b) invest c) invoke
7. these ads are _________________ made for the online channel = these ads are expressly made
for the online channel
a) specifically b) remotely c) carefully
8. to improve ad relevance = to improve ad _________________
a) awareness b) budgets c) pertinence
9. _________________ video technology = personalized video technology
a) derogatory b) customized c) modern
10. a brand experience that a customer will remember = a _________________ brand experience
a) plausible b) memorable c) forgettable
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