This list contains steps and suggestions to help you fill your coaching practice. Some of the sugges-
tions will help you to become a better marketer; others will help you network better and become
better known; others are positioning and revenue-enhancing strategies. And some are quality-of-
life improvement suggestions, which will help you become more attractive to yourself and thus to
others.

1. Public Relations

Become known locally or nationally

2. Electronic Marketing

Become Internet marketing–savvy

Hire a PR firm

Develop a professional web site

Write a column for a local newspaper

Add useful content to your web site

Appear on TV talk shows

Add meta tags for search engines

Speak on radio talk shows

Link site to Yahoo or other search

engines

Get quoted as an expert

Link site to or from other coaches’ sites

Send out press releases

Add yourself to findacoach.com

Identify global need/link to coaching

Create a weekly advice e-letter

Do something newsworthy

Create or broadcast tips or nuggets

Offer free coaching to high-profile

coachees

Ask for input from subscribers

Develop a press kit

Get links from other sites

100 Ways to Fill Your

Coaching Practice

Copyright © 2005 by Coach U. Inc. www.coachu.com.

3. Personal Marketing

Develop an extensive network

4. Reputation/Credibility

Become respected as a coach

Build a research and development

(R&D) team

Develop several specialties

Get to know top coaches

Become a certified coach

Distribute self-intro/newsletter four

times per year

Develop the “edge”

Join or form an alliance of coaches

Offer to teach for other coaches

Develop a Team 100 network

Take a poll or publish a report

Improve your personality or style

Correct or perfect your reputation

Become someone worth knowing

Join the International Coach Federation

Host soirees or groups in your home

Write a book

Offer to help people as a habit

Write magazine articles

Read Power Networking by Sandy Vilas

Teach for Coach U or Corporate Coach U

5. Professional Development

Become an expert at what you do

6. Sales Skills

Know how to sell really, really well

Develop listening skills

Create one sentence self-introduction

Develop diagnostic skills

Develop laser sales lines

Speak simply, without jargon

Know what you’re selling

Know your coaching skills

Be fearless; ask for the order

Know 100 key distinctions

Develop conversion language

Read important magazines

Discern what’s wanted or needed

Complete Coach U or Corporate Coach

U training

Ask open-ended questions

Develop strong and savvy opinions

Get to know the person or buyer

Develop lasering skills

Find a way to serve every buyer

Attend a coaching conference

Tell buyers about themselves

Copyright © 2005 by Coach U. Inc. www.coachu.com.

7. Coachee Referrals

Become highly referable

8. Product/Services

Give everyone something to buy

Know your coaching strengths

Offer free audio tapes

Know where you need to improve

Develop or sell an audiotape series

Let coachees know you have room for

more clients

Lead local workshops

Ask coachees for referrals

License your programs or work

Offer free introductory services

Offer result-specific coaching

Help coachees to really succeed

Offer industry-specific coaching

Really challenge current coachees

Offer coachee-type coaching

Identify your ideal coachees

Offer group coaching

Let coachees go who aren’t right

Teach four 12-week TeleClasses

Specialize, specialize, specialize

Launch a virtual university

9. Personal Improvement

Perfect yourself and your life

10. Marketing Tools

Give people a chance to experience you

Reach 90+ on Clean Sweep

Offer free TeleClasses

Complete Personal Foundation

Offer free local workshops

Master 28 attraction principles

Distribute a printed brochure

Complete NeedLess program

Give away 100-point checklists

Complete Tru Values program

Give away free audiotapes

Complete 100 Smiles program

Offer free coaching

Eliminate problems in your life

Offer free call-in days

Develop reserve of space or money

Develop or distribute a questionnaire

Eliminate bad habits

Host weekly telediscussions

Eliminate tolerations in your life

Host a virtual community

Copyright © 2005 by Coach U. Inc. www.coachu.com.