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151 Quick Ideas to Increase Sales
Developing marketing programs that help achieve multiple
goals or objectives at the same time increases synergy.
A fee-only financial planner was in a situation where she
needed more clients to round out her practice. She didn’t want to
spend a lot of time and money in marketing and sales, as she felt
it took valuable resources away from her work on behalf of her
clients. What she did want was to:
u
Acquire a few more quality clients.
u
Increase customer referrals.
u
Leverage her interest and involvement in commu-
nity projects.
How do you eat an elephant (goal)? One bite (objective)
at a time!
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1. Retain at least 80 percent of existing customers
at current rates.
2. Acquire a minimum of 25 new annual subscribers,
each quarter.
3. Acquire a minimum of 20 new month-to-month
subscribers, each month.