Google Business Solutions and Tools: 100 Success Secrets to Reach new customers, Enhance your website and Increase your productivity

Google Business Solutions 100 Success Secrets

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Google Business Solutions 100 Success Secrets

There has never been a Google Business Solutions Guide

like this.

100 Success Secrets is not about the ins and outs of

Google Business Solutions. Instead, it answers the top 100

questions that we are asked and those we come across in forums,
our consultancy and education programs.

It tells you exactly how to deal with those questions, with

tips that have never before been offered in print.

This book is also not about Google Business Solutions’

best practice and standards details. Instead, it introduces every-

thing you want to know to be successful with Google Business
Solutions.

Table of Contents

Why Google AdWords Spells Success for Sites.............................12

The Pros and Cons of Using Google Apps.....................................13

Better Web Business with Google Business Solutions..................15

Google Docs Makes Word Processing More Collaborative.........16

Importance of Google Geospatial Solutions to Improve

Productivity ........................................................................................18

Enhance Electronic Security through Google Postini Services....20

Tips to Using Google Talk to Improve IM Experience.................22

Google’s Open Social Provides New Opportunities for Social

Networking.........................................................................................24

Two Gmail Tricks to Improve Your Email Account .....................26

Improving Website Performance through Google Analytics......28

Google Base: Supporting Your Items on the Web.........................30

Top Tweaks to Improve Your Google Calendar ...........................31

The Benefits of Using Google Enterprise Search Solutions .........33

Be Found Quickly With Google Maps Business Listings.............35

Google Site Search Can Improve the Performance of Websites..36

A First Look at Google Webmaster Central ...................................38

Improve Your Web Revenue with Google AdSense.....................39

Blog Stat Maintenance with Google Analytics ..............................40

Get Ahead in Research with Google Book Search ........................41

Google Checkout: For a Better Web Shopping Experience..........42

How to Insert Google Gadgets on Your Website ......................... 43

How to Maximize the Potential of Google Pages......................... 45

Steps to Using Google Spreadsheets .............................................. 47

Better Search Results Thanks To Google Website Optimizer..... 49

Add Website to Increase Website Visibility .................................. 50

Google Analytics: A Free Google Stats Tool That Helps............. 51

Google AdWords: The Google Pay Per Click Offering ............... 52

Search Engine Marketing: Essential for Success in E-Commerce

.............................................................................................................. 53

A Free Webmaster Tool Can Be As Beneficial As Paid

Webmaster Tools............................................................................... 54

Google Maps Made Possible by the Google Satellite................... 56

Efficient Internet Advertising: Bring More Visitors and Sales to

Your Site ............................................................................................. 57

Pay Per Click Advertising: The Most Targeted and Economical

Way to Advertise............................................................................... 59

Bring in More Business through Google Search Engine

Optimization...................................................................................... 60

Website Submission: An Important Part of Search engine

Optimization...................................................................................... 62

Advertiser Education: Negative Keywords Increase Your ROI. 63

Advertiser Education: What is Return on Investment?............... 65

Google AdWords Success Stories: How Marketers and

Customers Get Connected ............................................................... 67

The Google In-Game Advertising Benefits for Online Marketers

...............................................................................................................69

Introduction to Google's Content Network ...................................71

Advertiser Education: Conversion Tracking & Bid Management

...............................................................................................................73

Demographic Bidding on Google's Content Network .................75

Google Earth: Your Cyber-Friendly Map.......................................77

Google Tools Make You Gain Virtual Power ................................79

Optimizing for Success on Google's Content Network................81

Top 3 Reasons Why You Need to Advertise Your Business on

Google..................................................................................................83

Top Grossing Tips on How to Effectively Earn Revenue from

Your Website ......................................................................................85

Why We Need to Hire a Google Adwords Consultant................86

The Helpful Benefits of Google Analytics Tutorial.......................87

Learning the ABCs of Google Earth Pro.........................................88

How to Efficiently Increase Visitor Satisfaction and Loyalty with

Google..................................................................................................89

Top 2 Reasons Why We Leverage on Google’s Developer Tools

...............................................................................................................90

Reduce Google Chat and E-mail Technical Support Costs by

Enhancing Self-Service Online .........................................................92

Visualize, Analyze and Share: The Distinct Characteristics of

Google Map Earth..............................................................................94

Analyze Website Traffic through Google Web Analytics ........... 95

The Unrevealed Tips to Top Google AdSense.............................. 96

The Knowledge that Google Adwords Learning Centre Bridges

to Us .................................................................................................... 97

Are the Google Apps for Your Domain All Set to Meet the

Expected Outcome? .......................................................................... 99

What is Hot and New with Google Sketchup Pro 6................... 100

Getting a Surefire Increase in Website Conversion Rates ......... 102

The Flexibility of Google to Post All Kinds of Content ............. 103

Effectively Sell Online via the Google Products and Services.. 105

The Best Way to Appear on Google Maps for Free.................... 106

A Close Encounter with Google Adwords API .......................... 108

What are the Expected Skills from a Google Adwords

Professional? .................................................................................... 110

Making the Right Decision about Google Earth Enterprise...... 112

Hot Tips to Improve Your Site’s Visibility .................................. 114

Hot and Sizzling Tips to Increase Website Conversions and Sales

............................................................................................................ 115

The Google Site: A Better Way to Promote your Books ........... 116

Showcase the Most Relevant Products and Earn the Best Results

............................................................................................................ 117

Learn More about Google AdWords in Adwords Learning

Center................................................................................................ 118

Google Analytics Help: An Online Tutorial................................ 119

Google Projects and Its Wonders...................................................120

Google Word: Allowing People to Write Directly Online .........121

Ways to Effectively Manage Pay Per Click Bid ...........................123

The New Adwords Management Tool: AdWords Dominator .125

Google Forums Reveal Google Secrets .........................................127

Implementing Google Website Registration................................128

Updated Ways on How to Improve Search Engine Ranking....129

Catherine Seda Released a Book about Search Engine

Advertising .......................................................................................131

Google AdSense Learning Resources: Learn and Earn with

Google AdSense ...............................................................................133

Learn to Track and Create Higher Conversion Rates with Google

Analytics............................................................................................135

A Closer Look at the Google Enterprise Solutions......................137

Google AdWords Learning Resources: Learn What is Has to

Offer ...................................................................................................139

The New Features of Google Analytics ........................................141

Decrease Visitor Bounce Rate: Impressing Profit........................143

Google Analytics in 60 Seconds: Placement Targeting

Advertising Instructions .................................................................145

Increase Visitor Satisfaction: Sticking to the Basics.....................147

Eliminate Guesswork from Site Designs: An Expert Help .......149

Increase Time Spent on your Site: Arousing the Curiosity........151

Why Add Site Search to Your Website? .......................................153

The Communicate and Collaborate Process under Google ...... 154

Goggle Apps Premier Edition is meant for Enterprises ............ 156

Information about Google Checkout Sandbox ........................... 158

Google Site Search: Learning Its Benefits .................................... 160

How to Build Effective Websites?................................................. 162

Running a Google AdWords Campaign...................................... 163

Issues on Google Book Search....................................................... 165

The Future of Google OpenSocial................................................. 166

Information about Google Search Company .............................. 168

Different Ways to Post Content on Blogger ................................ 170

Why Google AdWords Spells Success for
Sites

One of the best mediums for advertising on the Internet

nowadays is Google AdWords. ranked as the leader when it
comes to the different search engines as well as the advertise-
ments they placed, it certainly becomes the engine which gives

you a higher chance of having your ad clicked by the advertisers.
These advertisers usually pay you around one dollar every time
you get a click on the competitive keywords. But of course,

paying just more money will definitely not be a guarantee that
your advertisement gets to be displayed on top.

Using Google will mean having more preferences to the

ads that have been clicked the most compared to the ads with the

highest payments. One easy way to visualize this is through the
equation wherein twenty clicks on the first ad (at one dollar per
click) is greater than two clicks on a second ad (being that the

second ad has a rate of two dollars per click). Here, you can
surmise that the first ad is a lot more successful than the second

ad and thus you will have given Google more profit coming from
the one dollar ad that you have.

And so, this simply means that the importance of the

kinds of advertisements that are placed here are very effective
indeed and that people really are lured in clicking it. So make

sure that the Google AdWords that you have are very well writ-
ten, creatively constructed and highly attractive for it to be

clicked on. When it is like that, you are well on your way to
bigger revenues.

The Pros and Cons of Using Google Apps

The Google Apps collection is a web based software suite.

It consists of different office tools such as word processors and
spreadsheets, calendar and contact management, email, and web

page creator.

These office tools are normally utilized on desktops. But

with Google Apps, you don’t have to install software on your
computer. Everything would be accessible through web inter-

face.

Google Apps are good alternatives to the commonly used

desktop office suite. But before you take the switch, it is best to
know the pros and cons of using Google Apps.

For its good side, the Google Apps collection is several

hundred times cheaper than popular office suites. Priced at $50

annually per user, it can provide you with cheap office solutions.
Plus, you get the advantage of 24/7 support services which could
also lower your IT maintenance cost.

Another best feature of Google Apps suite is it centralized

storage set-up. This means you can do your work anywhere as
long as there is Internet connection. This opens up opportunities
for telecommuting and establishing remote work places.

For its downside, using Google Apps could be very uncom-

fortable if you’re too concerned about privacy. Because your data

will be stored on third party servers, you might feel uncomfort-
able about its security. Google however has the most secure and

reliable data centers.

Better Web Business with Google Business
Solutions

Different kinds of businesses can definitely benefit from

Google business solutions. For those who are in the small website
business avenue, they can truly benefit from AdWords. This is a
good way for them to advertise their business on Google as well

as their wide network of partner sites. You can also set any type
of budget that you want and then only pay every time people get
to click on the ads.

Another Google business solution is that which is called

Analytics. Here, you will be able to learn where all your visitors
originate from and how exactly they get to interact with your
website, as well as how you as a business owner can be able to

improve their web experience. AdSense, on the other hand, is the
popular Google business solution that helps you earn a lot of
revenues coming from the relevant ads which you have on your

website.

Of course, following closely is the reliable Google business

solution called Webmaster Central. With this, you can find out
how Google gets to crawl and as well as index the different kinds

of websites. Also, you can make your email a lot more efficient
using custom Gmail accounts with Google Apps. Here, you are
provided with twenty five gigabytes of storage, as well as a very

powerful search engine which can help you find information in
an instant. For the small and medium sized website business

owner, Google business solutions clearly offers a lot of great tools
that expand the network, boost productivity and thereby creating
bigger sales and revenues.

Google Docs Makes Word Processing More
Collaborative

Google Docs is a web based word processing application.

It is a major part of Google’s collection of office tools. Google
Docs however can be used to quickly share documents. You will
be able to collaborate with peers in creating or revising a docu-

ment without using email attachments.

To start using Google Docs, you need to have a Google ac-

count. You will use this account to access your work space.

There are two ways to start working on Google Docs.

First, if you have a readymade document created in Word, you
can simply upload this file to your Google Docs work area. Once

uploaded, you can share it with your colleagues and start group
revisions.

Another way is to directly create a document on Google

Docs. Use it just like any other word processing application.

Your work will be saved not on your local computer but on
Google’s data centers. You can also share this with peers and
collaborate with them in making the necessary revisions.

If you frequently use Google Docs, you can create and con-

figure short cut keys to launch the service. This is very useful in

order to save time whenever you want to access your work area.
You can also create a shortcut key to create a new document to

speed up the process of document creation.

It is also easier to find a document on Google Docs. Just

use its search function to quickly find what you need. Through
the search function of Google Talk, you can skip browsing

Importance of Google Geospatial Solutions
to Improve Productivity

The Google Geospatial Solutions provide several geo-

graphic data and mapping services to be included on your web-
sites. Mapping and geographic data are important so that your
customers can visualize your business. The geospatial solutions

of Google also help your website visitors to locate your business.

You can use geospatial services to improve website and

business process performance. Here are some of the most impor-
tant functions of Google Geospatial Solutions.

First, Google’s geospatial solutions can be fully integrated

into your public and commercial websites. Visitors of your

websites can simply access the interactive maps so they can
easily find your offices.

This is very important for e-commerce sites that maintain

physical stores. Through geospatial solutions, customers will

find it easier to transact with your company because they will be
able to quickly locate your place of business.

Second, the Google geospatial services also allow you to

organize geographic data and categorize them for easy identifica-
tion. So, if you’re doing a presentation on property locations for

your clients, then the Google geospatial service can provide tools
to visualize the property data you’re discussing.

It can also be used to accurately present a property layout.

If you’re trying to clinch a deal with property developers, provid-

ing them with accurate sketches of the proposed location would
be very convincing.

Enhance Electronic Security through
Google Postini Services

Google offers enterprise class web security services which

are being powered by Postini security solutions. Google acquired
Postini in 2007 so it can get a share of the enterprise web secu-
rity market. The Google Postini service can be deployed on

company sites, communications and data servers.

The Google Postini services include web security, email

security and encryption, anti spam and filtering technologies,
and enterprise email archiving. These services can bulletproof

your web and communication servers from malicious Internet
attacks. The email archiving functions will also enable your
company to follow official regulations.

Getting Google’s security services is affordable. You can

get complete email and web security for $45 for every single user

per year. All you have to do is sign up for the service and the
security features will be implemented. Google also provides

ready support for the security products.

The Google Postini security services also support content

filtering for incoming mail messages. The service will be able to
stop spam and virus messages. It can also provide content
security for all your outgoing communications by encrypting the

messages. Hijacking your messages therefore would be impossi-
ble so you can confidently transfer data over the Internet.

Google can also host archived messages on their data cen-

ters for 10 years. You can easily retrieve archived communica-

tions whenever you want. This service is important so your

Tips to Using Google Talk to Improve IM
Experience

Google Talk is the instant messaging client of Google. It is

a lightweight application so it would not exert too much pressure
on your local computer. However, like all Google applications,
Google Talk can be accessed and used using your web browser.

There are three ways how you can use Google Talk. First,

you can instantly use Talk service via your Gmail account. When

you access Gmail, a GTalk chat tool will be available for you.
Just use this to start chatting with your friends.

Second, you can simply use a web based Gmail client. You

can get client apps from Google or from third party developers.

You don’t have to download the Google Talk application. You
can chat and call your friends through your browser.

Lastly, you can also download a standalone Google Talk

client and install it on your computer. Use it just like any IM

client to chat or make an Internet call.

The drawback of Google Talk is you cannot connect with

friends using IM services of different networks. However, you
can easily hack Google Talk to connect it with other IM services
such as Yahoo, ICQ, or MSN.

To make the hack, simply connect your Google Talk to any

Jabber server. Jabber is an open source IM service that provides
client and server applications. There are lots of Jabber server
applications which you can use for your local network or via the

Internet.

Google’s Open Social Provides New Oppor-
tunities for Social Networking

Google’s Open Social can be used to build widgets that can

communicate with multiple social networks. It follows the open
source standards so the codes of the widgets will work on any
platform.

Through Google’s Open Social, you can create a small ap-

plication that contains content on your website. You can share

this application on any social networking site that uses Open
Social codes. Your friends and networks on the social site can

access this mini application to go to your website or to get up-
dates from you. They can also share this application with their
own networks.

Google’s Open Social makes it possible for you to create a

reliable marketing tool for your product. The mini application

can serve like a widget commonly used on networking sites or
blogs. If your widget is being shared by lots of web users, then

more people can easily access your website.

The Google help center provides a detailed technical man-

ual on how to use Open Social on your site. You can find step by
step tutorials on how to develop an Open Social code to create a
mini application.

The Open Social mini application can be hosted on your

servers if you like. This is optional because the mini application
you can create will still work even if not hosted. It can simply be
deployed as a simple widget consisting of HTML codes. This will

spare your servers from heavy bandwidth demands if your Open

Two Gmail Tricks to Improve Your Email
Account

Gmail is Google’s free email service. It can provide you

with more than 7 GB of space and this grows every day. You can
also use Gmail as a forwarding mail service or create a POP3
account so you can use a third party desktop email application.

Gmail has everything you need for an email service. But

there are tricks which you can do to maximize Gmail and make it

easier to use.

First, if you have slow computer or slow Internet connec-

tion, you can switch Gmail from standard view to basic HTML
view. At the bottom of your Gmail interface, you can see two

links there that say: standard and basic HTML. Just click the
basic HTML and Gmail will be converted to a simple web page
that loads faster.

Some utilities will not be visible however if you switch to

HTML view. If you want to use functions such as chat, contact
list, and interactive label list, you can simply revert to standard
view.

Second, if you’re primarily using a desktop email client

such as Outlook to access Gmail, then it would be best to auto-

matically archive downloaded messages. This will clean-up your
Gmail inbox and you can avoid manually archiving hundreds of

messages that you’ve already read.

To do this, go to the settings page of Gmail then click the

Forwarding/POP/IMAP tab. In the POP download category, you
will find a question there asking: “when messages are accessed

Improving Website Performance through
Google Analytics

If you want an all in one package to monitor your website

performance, Google Analytics could be your best tool. Google
Analytics is a free service but you can get comprehensive website
analysis from it. It can also support multiple websites analysis.

You need to create a Google account to access the Ana-

lytics services. Once you log-in to Google Analytics, get the Meta

code for your website. Paste this code on any page that you want
to be analyzed by Google.

If you have multiple websites, you must use different

codes for them. There is a drop down menu on Google Analytics

page where you can list or add websites.

Once the Meta code is active on your site, Google will be

able to crawl your site and generate performance report for you.
You can see this report on the main page of your Google Ana-

lytics account.

Different graphs and data will be presented to you. You

can easily see which of your pages are performing well. You can
also see which web page on your site converts visitors into actual
buyers.

To study the report, you can download a complete copy of

it in excel file. By studying the Google Analytics report, you and
your webmasters can make adjustments to your websites to
improve performance.

Google Base: Supporting Your Items on the
Web

A place where you can efficiently submit all your different

kinds of online and offline content is called Google base. Here,
the different items that you submit may also include the different
labels and attributes that help in describing what it is that you

want to upload so that other people will not have a hard time
looking for your content.

In Google Base, the attributes are also described as words

or phrases that really help in describing the different qualities as

well as characteristics that may be said of your items. Each given
attribute allows you to enter multiple values which you then
separate with commas. The labels, on the other hand, are also

keywords or phrases which may act as tag words that classify or
describe each item that you have.

The items that you end up submitting to Google Base are

also now part of the Base directory. Depending on the kind of

relevance your item has, it can also be automatically posted in
higher places of Google search engines like Froogle and Google
Maps, among others. This is highly important for you to under-

stand as a business owner because you need to make sure of the
quality of your data.

When data is good, you can affect your results in Google

Base in a highly positive way – including the other areas of

Google, too. The Google Base has a data feel which allows you to
be more particular about the own attributes. These means you
can add more information about the different items that you

have.

Top Tweaks to Improve Your Google Cal-
endar

Google Calendar is fast becoming the favorite online or-

ganizer of many Internet users. If you already have a Google
account, creating a Calendar could be your best option in orga-
nizing your activities.

Here are some of the most important functions and

tweaks that you can do with Google Calendar.

First, you can change the standard default view of Google

Calendar to one that suits your needs. If you want your Calendar
to display weekly events and schedules, simply go to the settings
page of Google Calendar and configure it the way you like. This

is very useful if you don’t want to be stuck with the 30 day calen-
dar view of Google.

Second, you can integrate weather reports on your Calen-

dar. You can set the weather report through the settings page.

Just specify your specific location and set the weather report to
be added to your Calendar. You can now determine if you will
have to bring a coat, an umbrella, or other rainy gears to your

schedules.

Another important utility you can use is the share func-

tion. You can easily share your Goggle Calendar to colleagues by
clicking the share button. Your friends will receive a link to your

Google Calendar so they can have access to it.

If you don’t want to forget a scheduled event, simply set

up an alert that will be sent to your email, mobile phone, or POP

The Benefits of Using Google Enterprise
Search Solutions

Have you experienced searching for documents on your

company’s Intranet and failing to find what you need? The
Google Enterprise Search Solutions could be the answer to your
troubles.

The Google Enterprise Search service is a comprehensive

solution to increase the business intelligence of enterprises. The

service utilizes software and hardware deployments to improve
corporate search performance.

For example, if you buy a Google Enterprise Search appli-

ance, your company will be able to use Google’s search technol-

ogy for faster and more intelligent search results. You will also
get a hardware that can mine up to 30 million documents from
your local servers and on public Internet servers.

There are two main types of enterprise level Google search

solutions. For medium sized businesses, there is the Google mini
search appliance. It can be used to mine up to 300,000 data and
files from local servers and Internet. It can also search for

hundreds of different file types such as PDF, HTML, Lotus,
Office files, and many others.

For big organizations with large databases, there is the

Google Search Appliance. This will enable your company to find

data and files from almost unlimited sources. The maximum
document count that can be mined using Search Appliance is 30
million. It also supports cross-database search so you will be

able to get data and documents from different databases using
any type of database software.

Be Found Quickly With Google Maps Busi-
ness Listings

Do you have a website which operates to promote a shop,

or maybe a business place to sell your goods? If such is the case,
then it would be very helpful for your customers to locate it using
a location map. They will be twice as likely to visit your store if

they can see right away where your location is and get the exact
directions to it.

The good news is that this can be done quite easily thanks

to the wonder that is Google Maps with business listings. This is

a very easy and free way for you to put your business on the map
– so to speak! Once you go to the Google Maps list, you can
simply follow a few procedures in getting your store in a business

listing.

First, you have to click on the Add/Edit function for busi-

ness owners. Then, you will be directed to the Local Business
Center, where you should log in using your Google Account. As

soon as you are logged in, go to the Add New Business tab that is
found under the Locations tab. Carefully enter the name of your
business as well as its address. You need to add the full postal

address because Google will need it for your activation PIN.

Creating separate listings for each of your businesses (as-

suming that you have more than one, of course) is also a good
idea. Simply follow the rest of the easier directions and you are

well on your way to a better location of business with more
clients knowing where you can be found.

Google Site Search Can Improve the Per-
formance of Websites

Site Search is the new search solution of Google for busi-

ness organizations. The Google Site Search service replaced the
Custom Search Business Edition services.

Site Search is hosted and powered by Google and uses the

algorithms of its public search engine. Google Site Search how-
ever is not ad supported, it has fully customizable search func-

tions, and does not require Google branding.

You will be able to create an on-site search engine with

your company logo on it. You can also configure the search
engine to show biased result. This means more control of search

results so you can direct your visitors to pages you want them to
visit.

For example, you will be able to configure Google Site

Search to show more recent pages or documents on the top

results. You can also include other external websites outside of
Google to show on your search engine.

Having a Goggle Site Search widget on your website could

improve site performance. Site visitors would be able to easily
find individual pages, product pages, and services of your web-

sites.

In fact, webmasters and website owners have reported a

decrease on their bounce rate after they installed Google Site
Search on their websites. This means visitors will stay longer at

your site which is also an indication of improving user engage-
ment.

A First Look at Google Webmaster Central

If there is anything that a budding web enthusiast or en-

trepreneur needs, it is Google Webmaster Central. This is simply
an impressive suite which features a wide host of webmaster

tools that can provide you with an easy and free way of making
your website very much Google-friendly. With Google Webmas-
ter Central, you now have a way to show the Google view of your

site.

This is very helpful when it comes to diagnosing problems

as well as letting you share the different information with other
people as an attempt to improve the visibility of the site. The

latter is actually quite important, because it is the key in coming
up with a secure and high quality spot on the Web. The first thing

that you need to know when it comes to improving the visibility
of your site on Google is all about robots and indexes.

Learning how the Google robots crawl and get to index

your site is vital to success. On Google Webmaster Central, the
Crawl info mean letting others have access to your website and

check if the Googlebot visited it and what exact time. You may
also use it to view the different URLs that others may have had

problems in crawling and why it is so.

As such, it becomes easily fixable and lets you index away

without any more worries or constraints. The Robots.txt file is a
way to validate the troubles that exist on the file and lets you test
out the different changes that may occur from the server itself.

Improve Your Web Revenue with Google
AdSense

If you have not noticed the many Google AdSense ads on

so many websites, you are not as keen an observer as most. You
should truly invest in Google AdSense because it makes your site
very popular. You find the most profitable kind of AdSense

keyword, all you need to do is to build your own AdSense site
that revolves around those keywords. Add to that a setup of an ad
campaign on the smaller types of pay per click systems and you

will surely be reaping in the big bucks.

A closer inspection of one tip for AdSense success is of

course quite necessary for you to be able to see how easy it is to
execute. When you make the AdSense banner present, it is

simply like convincing your readers to click on your links that are
within the block of Google AdSense - which is the direction to
take if you want to generate income out of it. When a visitor is

about to leave, he can either go to another site within the site or
click on an ad by Google AdSense that is said to be high laying.

What you can do here is to simply go ahead and apply the

Google AdSense Program where you get to post up the smaller

ads on some of the article pages. Of course, you would like to
know the best formats for such and if there are some missing
information in the account settings of your AdSense then you

may want to attend to those right away.

Blog Stat Maintenance with Google Ana-
lytics

Would you like to know exactly how many people view

your blog on a daily basis? Are you curious to find out where
these people are from so you may improve your efforts at mar-
keting to reach out to them in a better manner? If so, then

Google Analytics is for you. This is an ingenious way that has
been developed in order to let you in on the basic stats: how
people found out about your blog, where these people originate

and exactly how long they stayed and viewed your pages.

If you really are serious in your efforts to build a highly

profitable blog, then you will find Google Analytics to be very
much useful in tracking your visitors. Of course, the first thing

you need to do is to have an account with two places: Blog-
ger.com and Google Analytics. After you have created accounts
for both, then you need to log on to Analytics and then go to the

Add Website Profile settings.

As soon as you enter the URL or the website address of

your own blog, then you can click Finish. You will then be given
an HTML code which you will need to append to your blog page

as a way of making sure that Google can track all of your visitors.
You should copy this code by pressing right click and highlight
the entire code. Copy this code and then paste it on your blog.

Google Analytics is indeed a great and efficient way to

maintain the stats on your blog!

Get Ahead in Research with Google Book
Search

When you search for a particular thing, you may want to

try the Internet because it might be there. However, the chal-
lenge lies in getting the exact details that you want at the mo-
ment – which may be a bit difficult because of the sheer amount

of information in the Internet. Google is a very well known and
quite effective way of looking for the major links of any person or
any phrase. When it comes to books, you can also use Google for

this.

Of course, there are always book stores such as Amazon

and Barnes and Noble, but Google Book Search offers so much
more than just the title and the price of the book and where you

can buy it. Using Google Book Search has proven to be a very
handy way for many academicians and students alike. This is
because this function allows them to actually browse the book

itself instead of purchasing it.

Google Book Search is like having a copy of the actual

book itself – right on your screen! You may scroll up and down to
read the actual pages from the scanned book and even find the

proper citations should you need it for referencing. Google Book
Search, of course, is not a free online library of any kind of
academic or reference research. Some books are incomplete and

have a few pages missing.

This is also to encourage people to actually go out and buy

the book itself. But for those who find the information they need
from the pages that are allowed to be viewed on Google Book

Search, you are probably counting your blessings that such a tool
is available to you on the Internet.

Google Checkout: For a Better Web Shop-
ping Experience

If you have been yearning to sell some of your digital

products all the while using the payment processor called Google
Checkout, you have probably witnessed a few tricky drawbacks.
Some of this includes the absence of a mechanism which works

to integrate the shopping carts in an automatic manner. This
usually means that each digital product that has been purchased
will need manual approval to be loaded.

However, the good news is that some solutions have been

provided in order for you to come up with an easier time in
downloading and delivering goods to your customers and clients.
This merchant service is very efficient and scalable. It is a robust

payment processor which makes purchasing very easy for your
customers and record keeping a breeze for you, the store keeper.

One thing that customers have been clamoring for would

be the no chargeback policy of Google Checkout – but the good

thing about this is that a solution is well on its way. An instant
online method of paying is a good way for Google Checkout to
encourage business growth. This is certainly better than simply

coming up with a payment scheme in an antiquated manner.

Here, you can select different merchant service providers

that also take in different kinds of currencies. The top three most
popular currencies are the Euro, US Dollar and the British Pound

– thankfully, Google Checkout caters to these three and so much
more for your easy shopping convenience wherever you may be
in the world.

How to Insert Google Gadgets on Your
Website

Google Gadgets can enhance the look and feel of your

websites. You can add these gadgets to your websites or blogs to
provide more tools and functionalities for your visitors.

These Google gadgets can also be used on your iGoogle

home page. Just set the iGoogle as your browser home page and
select any gadget listed on it. You can simply drag and drop the

gadgets to arrange them according to your needs.

If you want to add Google Gadgets to your websites, then

you have to select a specific gadget you want. After selecting a
gadget, you need to click the Add to Webpage button. You will

get an HTML code for your chosen Google gadget.

Copy this code and use your website editor to edit your

web page. Paste your HTML code to any part of your site and
upload the edited page to your hosting server. Your gadget is

now ready to use.

If you’re using a WYSIWYG editor for creating web page,

you can resize the inserted Google Gadget from the standard
view of your editor. Simply select the gadget and drag the resize
tool to get the size you want. This will not affect the basic func-

tion of your gadget.

There are hundreds of Google Gadgets you can use. You

can see a detailed list of gadgets on the iGoogle page. These
gadgets are free to use and you can also easily remove them on

your websites.

How to Maximize the Potential of Google
Pages

Google Pages or Page Creator is a discontinued service of

Google. The giant search company is not accepting any new
sign-up for its Pages service. Existing Google Pages users how-
ever can still continue to use the service. New users on the other

hand are directed by Google to its new roll out: the Google Site
service.

The Google Pages service is essentially a website building

tool. You will be able to create a web page either from templates

or from a scratch blank document. It has a drag and drop inter-
face so you can easily create page elements for your web page.

Because Google Pages have What-You-See-Is-What-You-

Get (WSIWYG) text editor and tools, the service would be ideal if
you don’t know how to code HTML. Your web page will be

hosted by Google on a sub-domain.

If you have an existing Google Pages account, then it is

best to develop it into a full website. Just sign-in using your
Google account and you can proceed to the Pages interface.

You can select a template for your page by choosing it

from a drop down menu. You can customize your page header

and simply type the text in your content box. If you want more
functionality, you can select widgets or tools to be included in

your page.

Google Pages offer simple web building tools. It is a good

application to easily create your own personal site or business

Steps to Using Google Spreadsheets

Google Spreadsheets is part of Google’s collections of of-

fice applications found on Google Docs. If you know how to
create, edit, and manipulate data on Excel or any other spread-

sheet program, then you will find Google Spreadsheet very easy
to use.

All the basic tools that can be found on any spreadsheet

programs are also available on Google Spreadsheets. In fact, you

can upload a spreadsheet file from your computer to Google
Spreadsheets. The integration is seamless so you can edit your
file immediately and share it with your team.

Real time collaboration is possible when using Google

Spreadsheets. If you have an open spreadsheet document on
your work area, simply click the share button to invite your peers
to view the document.

Once you invited your peers, Google will send a link to

them to access the spreadsheet file. They need to log-in to their

Google Docs account to view the spreadsheet. Once your col-
leagues are online, you can now start team collaboration in

making revisions to the document.

To enhance this collaboration process, Google provided a

chat function so you can interact with your team. The chat utility
can speed up the effort because you can discuss in real time any
important change that should be made on the document. Any-

one on your team can make changes and these changes will be
tracked automatically.

Once you’re done, you can save the spreadsheet to your

computer by locating the command “Download as XLS” on the

Better Search Results Thanks To Google
Website Optimizer

If you happen to come across a page on the web that has

the label SEO or Search Engine Optimization) Made Easy, then
you might do a double take. Such a website is making its own
claim that it is part of the top results pages of the successful

search engine company called Google. This is what they call the
Google Website Optimizer.

With the help of certain types of algorithms that help put

into place new site pages, you will have an opportunity to be

ranked higher than most. Google Website Optimizer is a great
way for you to have a support plan that can grow and has a fee,
but also lets you put your products through a free test module to

see how it can fare. This assesses if your own website can be
made much more profitable.

A tool such as Google Website Optimizer helps you in

connecting with most of the search engines as well as your

customers. It does so by letting you see the different combina-
tions of data that seems to be most appealing to all your consum-
ers. A lot of people have placed their trust in Google website

Optimizer since it is actually the one and only gold standard
when it comes to SEO. So you should follow their lead and do the
same thing as well, and get to tap the potential of Google for

producing the best types of results ever. May website owners
have placed their trust in this – it is time you place your trust in

as well.

Add Website to Increase Website Visibility

Adding the website is quite a useful step in making a web-

site more popular. Search engine and directories accept website
submissions for free. So this makes adding the website easy for

any webmaster or website owner.

Why should websites be added to search engines and di-

rectories? Again, this is an effective way of promoting a website.
By adding the website, its chances of being more visible on

search results are increased. People are able to see the link to the
site more often. More people will see and know the site exists—
and more people are likely to visit the site.

Adding the website on search engines and directories does

not automatically get it shown on result pages though. Search
engines will do its work in qualifying the sites relevant enough
for each category. Google, for example, does not promise that

that all added sites will be displayed nor does it make commit-
ments as to when a newly added site will get exposure. It is
therefore also important for the site content to be relevant and

updated always.

By adding the website, it is given a jumpstart for search

engine optimization. The website will surely be included in the
search for websites to be indexed. While it does not guarantee

result inclusion, its chances are significantly improved. So while
it is not all when it comes to search engine optimization it is a
vital component. Adding the website to search engine and to

directory listings is the first step towards a good and solid search
engine optimization strategy.

Google Analytics: A Free Google Stats Tool
That Helps

Google stats are presented as Google Analytics. This is yet

another free Google tool available for all webmasters and website
owners. As what the name suggests, it is all about the statistics
on website traffic.

Google Analytics allows webmasters to see a detailed pic-

ture of how keywords and ad campaigns are performing. This is

important in making sure that the website is well placed.
Through the stats provided by Google Analytics, webmasters can

better make the websites visible and profitable. Less money
would also be wasted on ads that are ineffective. Alternatively,
these ads could be fine-tuned to make them effective in bringing

in traffic too.

Google Analytics even provides webmasters and website

owners stats about the visitors who go to the site and immedi-
ately leave. So if the site’s landing pages are inefficient they

would know and they would be able to make adjustments. This
way, visitors will be enticed to stay and browse around the site
more. More site visitors will even be enticed to buy the products

or the services offered there.

With all the details and all the information provided by

Google Analytics, webmasters can be better at their jobs. The
reports that the tool provides is detailed enough to enable web-

masters to look into every small thing that affects site traffic.
They are assisted by Google Analytics in bringing in ample traffic
to websites. They are also aided by this tool to make sure that

landing pages are entertaining and informative enough to make
visitors stay on the site longer.

Google AdWords: The Google Pay Per Click
Offering

Driving more traffic to the site is one very primary aim of

all website owners. They have to get the most traffic in order to
be profitable. But websites need the help of search engines to
show the public that their site exists and to show them what it

has to offer.

One of the easiest and quickest ways to drive traffic to the

site is by availing a service called pay per click or also known as
AdWords for Google. By subscribing to this Google business

service, the ads for the website will appear in relevant searches.
Links to the site will also be shown in sites related to the theme
of the website.

The advantage of getting this service is that ads are dis-

played to targeted audience. People will see the links when they

are searching for the site category. People will also see them in
sites which are about or at least related to the same things the

site is offering. So the interest is definitely there. This is indeed a
good investment in terms of site marketing.

As an advertiser, the website owner only pays for the

times when the visitors clicks on the links and visit the site.
There is no wasted money here. What is billed is the exact num-

ber of new visitors the service drives to the site only. While it
provides more links and exposure for the site, what is actually

paid is the number of clicks visitors make on the ads.

Search Engine Marketing: Essential for
Success in E-Commerce

Search engine marketing encompasses all efforts geared

towards increasing website visibility. This includes search engine
optimization and paid advertising among others. What the
website basically aims is to have their websites included in the

results of the searches made by the public. What is even also
important is the position it takes on the result page. The higher
the website is displayed on the result page, the more beneficial it

is for the website.

By investing a certain amount for search engine market-

ing, the website gains more exposure on the Internet. The web-
site in effect pays the search engine to display links of the website

such as what happens in pay per click programs like Google
AdWords. When the particular relevant keyword is searched, the
website is displayed on top of the search results along with the

other advertised websites. This means that people would be
checking out the website before they click on the others on the

bottom. Again, more traffic will be driven to the website. This
gives the site an opportunity to gain more customers.

This, of course, does not warrant automatic sales for the

website. It would take an effective landing page and a good
product to convert traffic to sales. Still, search engine marketing

is that important. It is there to establish the presence of the site
and its offerings to the public. Without search engine marketing,

a website will have a very hard time to make sales and to make
profit. A serious website owner must therefore allot a budget for
search engine marketing if he wants to succeed.

A Free Webmaster Tool Can Be As Benefi-
cial As Paid Webmaster Tools

In doing search engine optimization, it is important that

the website owner or the webmaster knows how the system
works. For example, if the site’s search engine optimization
efforts are targeted for Google, he should know how to best

market the site to Google. In other words, one should know the
criteria that Google follows in indexing the sites to include in
search results.

This is very important so that one can optimize the web-

site effectively. He can customize the website so it will satisfy
each criterion. Fortunately, Google webmaster tools are available
for free for such purpose. This suite of webmaster tools gives

information about the website. Any problem relating to the
indexing of the website is indicated. Also indicated is the number
of pages the index contains. There is also a list of all pages that

links to the website.

With these data available to the webmaster, he can ana-

lyze which ads and banners are effective in bringing traffic. Any
problem can be corrected to increase site traffic too.

Another webmaster tool that Google offers is the keyword

suggestion tool. This will help the webmaster to use the keywords

that will bring more exposure and more traffic to the site. By
using the more popular keywords, the site will appear more in

search results.

Again, these tools are provided by Google for free. So,

webmasters can take advantage of them and be more efficient in
bringing in more traffic with lower costs. They will be able to

Google Maps Made Possible by the Google
Satellite

Google is so rich in providing business services and tools

to all Internet users and businessmen. A businessman, for exam-
ple, can simply list his business to Google Maps. And then what
will happen is people in the locality searching for the products

and services that the business offers will be shown the way to the
store or establishment. A map will be provided and the store
address will be displayed as well.

Google Maps is, of course, powered by the Google satellite

which enables it to provide the maps to various store and estab-
lishment addresses. What’s good about this service is that any
size of business can benefit from it. Even individual professionals

and practitioners can advertise their practices through Google
Maps.

This is another way of making a business visible on the In-

ternet. Even businesses and professionals who do not have

websites can avail of such service. They are not only able to
display their addresses but their office and store hours as well.
Businesses can even include printable discount coupons and

promos. And even if an individual has a couple of businesses to
advertise, he can easily do so using just one account.

Google Maps benefit businesses by bringing them closer

and bringing them to the attention of potential customers in

their localities who are making the searches. Since it’s a free
service to display the business details, anyone can use this tool in
Internet advertising. And since the Internet is widely used in

making searches for just about anything, this service is quite
helpful for every business and professional availing it.

Efficient Internet Advertising: Bring More
Visitors and Sales to Your Site

Internet advertising is a very important part of marketing

a website. When a website is there to sell something, traffic is
very important. No one would buy the products and the services
it sells if there is no one visiting the site. It is therefore important

to drive as much traffic to the site.

Through Internet advertising, the existence of the website

is announced. The website and links to it also become visible to
its potential customers. The more the links are displayed, the

more traffic will the website have. Paid Internet advertising will
ensure the site more exposure on relevant sites.

It is also important that the links are shown higher on

every search results. Subscribing to Google AdWords, for exam-
ple, gives the website visibility through ads displayed on top of

every search result page. The exposure that such Internet adver-
tising tool provides is very powerful since people who get to see

them already have an interest on the category.

Internet advertising through classifieds is also one effec-

tive way to do it. Search engines like Google have this service.
And it’s effective since people who view and make searches
through the classifieds are more or less looking to buy some-

thing.

Of course, it is not only the Internet advertising tools that

are important. The way that ads are sent out is also important.
The words should be descriptive and informative enough to

attract visitors to the site. Where permitted, images also help
make potential customers visit the site. The site itself should be

Pay Per Click Advertising: The Most Tar-
geted and Economical Way to Advertise

Pay per click advertising is one of the most common forms

of online advertising. Ads are displayed on top of search result
pages. And ads are shown on websites related to what the site is
offering. By displaying the ads this way, the website is given an

exposure to the people who are likely to be interested on its
products and services.

This form of advertising is targeted to people who are al-

ready interested on the products and service the site is offering.

So, the visibility given to the site is not wasted. What’s even good
about it is that website owners only pay for the number of clicks
made on the ads. So, pay per click advertising is actually eco-

nomical.

Pay per click advertising has been effective in bringing in

more traffic to websites. So, using this form of online advertising
is really worth it for most website owners. In order to capitalize

on this technique, one must use the best site to advertise with.
Many prefer to do it with Google through Google AdWords. Since
people use Google much to make searches more people are likely

to come across the ad and visit the site.

More visitors mean more chances of making a sale. That is

why the success of a pay per click advertising campaign can at
times make or break the business. After all, every website needs

as much visitors. Without visitors, no one will buy the products
and services on the site. On the other hand, if good traffic is
supplemented with good landing pages and good products,

traffic will be converted to sales. The website will be making
more sales and it will be profitable.

Bring in More Business through Google
Search Engine Optimization

What is search engine optimization? It’s basically about

making one’s website more accessible to the public. This means
aiming for the site to be at the top of search engine search re-
sults. But why would people want to do search engine optimiza-

tion?

Most online businesses value the benefits that search en-

gine optimization bring. When their sites are shown at the top,
people are most likely to visit their sites. With more people able

to browse their sites they would have better chances of getting
better sales.

Most businesses target their search engine optimization

on popular search engines such as Google. This is, of course, only
logical since most people use Google for making their searches.

Again, more people are likely going to see their sites.

So how does a site rank well with Google? Google ranks

pages. This means that the most relevant page is shown on top of
search results. It’s possible that one page of the site is the most

relevant to the search. It will therefore be shown on top even if
the home page is less relevant.

Keyword density is important to Google. It looks at how

many times the search keywords are repeated in a specific page.

In search engine optimization, it is therefore important that the
keywords being optimized are used repeatedly in that particular
page.

Links to the website is also very important. The website

should have as many back links. Quality should not be sacrificed

though. Relevance, link quality and anchor text are also being
considered by Google.

Using Google services could also help in search engine op-

timization. By availing AdWords for example, the site will get

exposure in many other relevant sites. The site will also be shown
in search results.

Website Submission: An Important Part of
Search engine Optimization

Website submission is done in order to drive more traffic

to the site. By this token it is actually a part of search engine
optimization. It’s easy to submit a website to search engines and
to directories. And it’s usually free to submit websites to the

search engines. But what’s difficult is passing their criteria for
the site to be included in search results pages. It also takes time
before a website will be included in search results.

However, website submission is very beneficial to the site

when successful. It provides a way for customers to find the
website when they use the search engine to do searches. It is also
a way of creating intrinsic back links for website search engine

optimization.

While some argue that the importance of website submis-

sion has diminished it is an important part of search engine
optimization. By submitting the URL of the website, the website

is somehow introduced to the search engine. This also assures
the website owner that the website is categorized in the right
category. But again, this does not warrant automatic inclusion to

search results. Much more time and effort must then be focused
in other search engine optimization tools as well.

So website submission has its purpose in search engine

optimization. If the right search engine marketing mix is planned

and implemented, the website will surely drive more traffic. If
this is coupled with a good landing page, site traffic will be
converted to sales. The website will be successful and it will be

more profitable.

Advertiser Education: Negative Keywords
Increase Your ROI

In coming up with a successful list of keywords, you have

to determine negative keywords as well. What does it mean when
you include negative keywords in your campaigns? This means
negative keywords will not be included in the search results. This

is good because it filters the unwanted results from any queries
made. It also lessens your cost per click. This event will in turn
increase your return on investment.

For instance, if your chosen negative keyword is ‘free

download’, then your ads will not be shown on the search queries
that users will make. However, if the keyword is interchanged,
your ad can possibly be included in the search results. More so, if

one keyword will be searched, your ads will still show.

Negative Keywords Manipulation

To make your negative keywords effective, you have to

learn how to manipulate them. The process of including negative

keywords only involves adding of negative sign prior the negative
keyword. There are tools like Keyword Tool and Search Query
Performance that you can take advantage of so you can come

with your list of possible negative keywords.

The list of negative keywords will not just benefit your

campaign ads but will lead you to lower costs of advertising and
assurance that your website will be targeted. However, don’t

over manipulate or misuse your negative keywords because it
may result to a very limited number of audiences.

On the contrary, if you don’t use negative keywords, you

might end up getting audiences who are not interested in the

Advertiser Education: What is Return on
Investment?

Google, based on statistics conducted in US alone, is the

most widely used search engine. This is why the search market-
ing and advertising industry highly trusts Google in increasing
their return on investments and in gathering potential customers

for their business. Unlike any other forms of media used in
marketing, online marketing done in Google drives profit and
enhanced return on investments.

Part of advertiser education is to get full knowledge of

what return on investment is and what can it do in making your
business profitable. For starters, return on investment means the
ratio of the advertising costs relative to revenue that is generated

after conversion of sales and leads are done.

Your return on investment identifies the value of your

earnings derived from the costs of your ads and campaigns.
There are conversion formulas and calculations in identifying

your ROI. But the simplest conversation calculation could be
through getting the revenue of your sales. Then, the revenue of
your sales will deduct the costs of your advertising. After that,

you divide the answer from your overall ad costs.

Since ROI is highly significant in any online marketing,

you have to learn how to improve it. Google AdWords is proven
to be efficient in drawing large number of potential customers.

Thus, you have to execute the following:

-make every ad and campaign you create visible to the

landing page of your website to get more clicks from your tar-
geted market

-make sure that your website is navigable and is user-

friendly to let your visitors stick around your site

-keyword selection and keyword placement should be re-

levant so that your keywords will be easily found on search
engines

-be sure that you regularly monitor your ROI once you ac-

quire an increased of ROI with the use of Google conversion
tracking and your account statistics

Once everything is done and put on their right places,

then you wouldn’t be surprised that you were able to increase
your ROI and bring a great number of customers to your busi-
ness.

Google AdWords Success Stories: How
Marketers and Customers Get Connected

What better results can Google AdWords acquire and pro-

vide? There are a lot of success stories that can serve as evidences
of how Google Adwords can be so effective and efficient at the
same time.

With Google AdWords you can create, design and opti-

mize your ads and campaigns. You can get keyword ideas from

Google AdWords itself that are related to your business, product,
and services that you want to advertise. Afterwards, your ads will

appear on Google. Then your ads start to attract your targeted
audiences who are using one of the keywords you have chosen.

More so, you get the interest of your audiences just by get-

ting the necessary keyword. This way, you let your audience learn
more about your business because you have drawn them to your

site or webpage. All of this is given by Google free of charge. Such
procedures are the start of success stories from businesses and

marketers who employ Google AdWords in their advertising
method. The execution of your advertising methods need not be
as perfect as they supposed to be.

Google AdWords has the power to connect you with your

potential customers. You will have a good story and tale to tell

once you successfully learn the technology of Google’s contextual
targeting technology. This technology enables you to match your

ads to the webpages found in Google’s Content Network that are
related to your business. This being said, you can measure and
optimize the performance results of your ads and campaigns that

will result in an increased return on investment.

The Google In-Game Advertising Benefits
for Online Marketers

The leading social games publishers are all flocking in

Google’s in-game advertising. Some even use social networks like
MySpace and Facebook to publish their platforms. This way,
Internet users can play with their social and real life friends

whenever they want to get connected.

What are some of the benefits that marketers can enjoy

when they employ Google in-game advertising? There are a lot of

benefits.

Google in-game advertising has been proven effective be-

cause it can attract a great deal of audiences who are called
casual gamers. Casual gamers are connected in various websites

like social networking sites. These audiences are looking for
entertainment and Google in-game advertising provides the
entertainment they want. Based on records gathered by Playfish,

there is an average of 35 minutes spent by every user per day in a
single game alone. This in turn generates over one billion min-

utes of play time for one month.

Because of this, marketers take advantage of Google in-

game advertising to get benefited as well. Such benefits that
marketers will enjoy include:

extended scope for your video ads wherein ads ap-

pear in between every game, after the game or at the start of the

game

in-game advertising also permits branding famili-

arity among the players and this branding can result in consider-

able increased number of customers

in-game advertising is also an effective opportunity

to attract customer sponsorships because you can go directly to

the publishing partners who might want to do business with you
via integrations

a new generation of social gamer is booming in the

market comprised of Internet users of different ages, back-
ground, demography, and interest. They are the perfect target for

your in-game advertising because they could probably be a
member of any social networking websites that allow informa-
tion sharing

So, it is no longer a big surprise to know that there are

many online marketers who resort to Google in-game advertising
because of its wide scope and indispensable strategy for advertis-
ing.

Introduction to Google's Content Network

Google technology is powered by thousands of high qual-

ity websites under what is called Google Content Network.
Google Content Network can be associated with an octopus and

the websites that comprise the whole network can be associated
with the octopus’ tentacles. Whatever website will Google acquire
it still belongs to the same body or network, and it still functions

based on the objectives set by the head.

The Google Content Network is supported by first-rate

websites, blogs, news pages and other sites that chose to partner
with Google. The sites that belong in the network are being

displayed to meet AdWords ads, another product of Google. This
is because such sites can do advertising and marketing. This

process will reach their targeted audiences, consumers, and
enable them to maintain the loyalty of their customers.

Every day, hundreds of thousands of ads and campaigns

are published in content networks to market and advertise
whatever product and service a business produced. These ads are

published in the form of content materials.

Google’s Content Network is already considered the larg-

est network. It is designed for contextual advertising both in
virtual world and in the real world. And so, if you are into adver-

tising and marketing, you can take advantage of Google’s proven
targeting display of website and webpages.

With over 20 languages in over 100 countries, Google

Content Network has potentially gathered 75 per cent of Internet

users in the world. The probability of reaching out for potential
audiences and customers are high enough to get a considerable
control over your advertising impact and results. This means, if

Advertiser Education: Conversion Tracking
& Bid Management

As an advertiser and marketer you have to be fully in-

formed in what conversion tracking and bid management can do
in increasing your ROI and in making your business successful.
This way you can properly address any concerns and challenges

that may create conflicts in making your advertising campaigns
more effective and cost-efficient.

What does conversion tracking mean?

Conversion tracking is widely employed in online adver-

tising. The conversion happens by the time an Internet user
clicks on your ad. The click will be converted based on user’s

behavior that is considered significant—which can be through
purchase, page view, registration, and other possible leads.

There are Google tools made available to conduct such

conversion. Once the conversion takes place, you will learn

whether your ads are effective or not. This will also be helpful in
identifying keyword matches that are relevant to your ads.

What does bid management stand for?

On the other hand, bid management can also improve the

value of your keyword search. Through the assistance of conver-
sion optimizer, used in bidding management, your website can

get higher conversion rate from the search inquiry of a particular
keyword.

When conversion rates are optimized, bidding manage-

ment generates substantial performance. Obtaining bid man-
agement is connected in predicting the possible performance of

your ads. But this prediction can vary, especially if there are
intense competitions going on outside the scope of your website.

To maintain good performance, you can use conversion

tracking tool for your campaign ads. This way you can bid strate-

gically and you can further maximize your return on investment.
In this process, you should know the keyword costs so you can
compare the costs with the revenue that will be coming in your

business. This way, you will determine whether you need to
increase your bids to generate more ROI or not.

Demographic Bidding on Google's Content
Network

There are numerous sites that offer demographic bidding,

especially in Google Content Network. This is why there are
many marketers who acquire demographic bidding services
because such sites will help them gain additional control over

their ads and campaigns’ performances. If you will acquire
demographic performance reports you will know which among
the ads and campaigns you created are giving the best results and

gaining great attractions from the Internet users or your targeted
audience.

Some of Google Content Network sites that offer demo-

graphic information of audiences are social networking sites (e.g.

Friendster, YouTube, MySpace, Facebook and many more). With
the help of Google’s Content Network, you can employ system-
atic and scientific method of refining your target audiences. They

can be refined by their age, location, background, gender or
combination of specific criteria.

With demographic bidding, you can monitor the visibility

of your campaigns, increase the frequency of appearance of your

ads to a particular demographic classification, or you can also
restrict the appearance of your ads based on your required
preference. This way you can manipulate the results of your

return on investments or you can also meet the ROI goals you set
prior the generation of the campaign ads.

Through demographic report you can perform optimiza-

tion for your demographic bidding campaigns. There are even

suggested demographic reports that can be used. Such reports
are based on conversion rates of demographic segments. This

Google Earth: Your Cyber-Friendly Map

With Google’s expanding global business solutions, it has

now introduced the Google Earth—a virtual global program.
Google Earth was formerly called Earth Viewer. It was created

and programmed by one of Google’s business solutions, the
Keyhole, Inc.

Google Earth is available in English, German, Swahili,

Portuguese, Dutch, Italian, Japanese, French, Traditional Chi-

nese, and Spanish. Hence, exploration of maps can be done with
freedom because everything is explained in your language of
choice.

An in-depth exploration of any place on Earth can be exe-

cuted via satellite imagery, terrain, maps, 3D buildings, and most

interestingly you can also extend your exploration to galaxies. So
if you are into geographical content exploration you can take
advantage of Google Earth’s wide ranging features.

To enjoy such service developed by Google, you can

download the software on your personal computer. It works in

computers with Windows 2000, Windows XP, Vista, iPhone,
Linux, and Mac operating system. If you cannot install it, you can

add Google Earth in your browser’s plugin (Firefox, IE6, or IE7).

Google Earth’s Impact

When Google Earth was released in mid of 2006, it had

instantly stirred the public’s interest. Google Earth between

2006 and 2007 has drawn an increase in media coverage, and
anything related to virtual globes. This shows how the public

immediately become more interested in geospatial technologies
and applications.

However, there are some criticisms and issues of national

security and privacy concerns raised because of using Google

Earth. Some claim that Google Earth has initiated invasion of
national privacy that can pose some threats to the overall secu-

rity of a country or region. This if not handled with proper
administration will cause abuse of usage. Some critics also say
that Google Earth can also act as an instrument for future terror-

ism actions and damage of rights to privacy.

Google Tools Make You Gain Virtual Power

It is a fact that Google has it all. Virtual-worlds platform

and tools have been developed by Google to meet every specific
need of the users. With tools powered by Google, you can search

for particular information. You can acquire highly important
resources like maps and geospatial content, and other useful and
advantageous functions with just a click away. With thousands of

Google tools made available for users’ convenience, each con-
cerns made for Google search will be properly addressed.

Here are some of the Google categories that can cater us-

ers’ desires, requests and requirements. Every category comes
with specific example of Google tools as well.

The fundamental tools include Google Reader,

iGoogle, Google Docs, Google Picasa, Google Desktop and Note-
book among others. These tools are used for basic computing
tasks.

The maps and travel tools are the tools you need if

you want to explore places on the surface of the earth and of the
sky and galaxies. Such tools under this category are: Ride Finder,

Google Earth, Google Sky, Google Mars, and Google Transit
among others.

The miscellaneous Google tools enable you to max-

imize your time enjoying diverse things with Google Pack, Google
Gadgets, Google Alerts and Applications, and Google Gears

among others.

The third party tools consist of Googlematic,

Google Babelplex, Cooking with Google, Goofresh and Simply

Google tools that can be used for further web exploration.

The web browsing and development tools allow you

to create websites the easiest way possible. This includes Google
Website Optimizer, Google SketchUp, Google App Engine, and
many more.

The social networking and communication tools

give you the access to keep in touch with everybody you wish to

communicate with. Google Friend Connect is the way to go.

The custom search tools enable you to narrow your

search results to make researching as efficient as possible.

Google tools are indeed wide-ranging. At present, Google

is continuously increasing the number of Google tools that are
being developed to address more and more specific user needs.

Optimizing for Success on Google's Con-
tent Network

Optimization is essential in getting high rate success on

Google’s Content Network. Without optimization, there wouldn’t
be any improvement in the performance of ads and campaigns of
AdWords, even if creating and editing procedures of keywords

are done.

Optimization is comprised of proven techniques in en-

hancing the quality of your keywords and everything about your
ads and campaigns. You are benefited when you employ optimi-

zation in your ads because this process is not just cost-efficient—
it lowers the price you have to pay when an Internet user clicks
on your ads.

To maintain your high position on the search result page,

you can take advantage of optimization tips and strategies so you

can increase the success rate of your campaigns and ads.

The Seven Pointers to Remember in Targeting Successful

Optimization

You have to identify the advertising objectives that

will define the overall impact of your campaigns.

Organization of your account should be maintained

at all times to achieve maximum efficiency and effectiveness of
each ad created. This can be done by using the appropriate

language to be used and locations to be targeted.

Direct to the point targeted advertisement cam-

paigns should be created properly.

Systematic selection of relevant keywords, includ-

ing the keyword replacement should be set. Duplicated keywords

should be avoided as well.

Optimization of your website for conversion should

be done with the use of conversion optimizer tool.

Do campaign testing, evaluations, and modifica-

tions to empower the results of your ads.

Regularly track and monitor the performance of

your account.

Once you stick to the pointers set to achieve successful op-

timization as you use Google Content Network, you will obtain

more clicks, increase your website traffic, acquire more custom-
ers, and most especially increase your ROI.

Top 3 Reasons Why You Need to Advertise
Your Business on Google

If you are thinking about excellent platform and effective

ways to market your business, then you should not be thinking
twice about how well Google can do this for you. We are all very
well aware at how powerful Google is on the online arena.

Almost everything on the Internet is all about Google, so there is
no reason to doubt the capacity of Google and its advertising
arms like AdSense to make your business well known on the

Internet.

Apparently, the presence of many competitors in the In-

ternet makes other people think and doubt the capacity of the
Google AdSense as the right avenue to advertise their own busi-

ness. However, they may think the otherwise when they realize
the following reasons why they need to advertise their business
on Google:

It is cheap and inexpensive. With Google AdSense

you no longer need to spend huge amount of money just so you
can make your advertising plans work. All you need to do is to
have your website registered with Google AdSense and make

things happen for your business.

It is not complex and difficult. Unlike with the oth-

er advertising platforms, advertising your business with Google

AdSense is possible in just a matter of a few clicks. No extra
steps to take, no hidden charges to worry. All is plain and sim-

ple.

It is easy to earn. With Google AdSense, all you

need to worry about earning a lot on your business is to have a

powerful website content. The strength of your website is con-
tained within how well your keywords have been implemented,

Top Grossing Tips on How to Effectively
Earn Revenue from Your Website

When you built your website, you are entertaining the idea

that somehow you will need to earn something from your web-
site. It is a common fact that every website that is built whether
it is made and designed for business or for persona use, that

website is expected to generate money for the developer. This is
the common perception of many, however, not many people are
able to realize that.

When you build a website, you have to make a positive

projection about how this website can potentially earn money for
you. The following tips below can help you generate the money
that you want from your site:

Have your site linked to another website. When

you link your website to another website, you are opening the

possibility of earning more chances of obtaining visibility on the
Internet. When you are able to acquire that great visibility, you

are giving your website the chance to get more traffic, and in
effect, is equivalent to more money.

Open your website for any potential advertisement.

The advertisements that you are able to solicit from advertisers
can be the main source of your income. With more advertisers
that get into your website, the more money that can get into your

pocket. Therefore, opening your website to more advertisers can
generate more probabilities of earning more money.

Make sure that you website gets the highest page

rank. If there is one way that can help you make appealing to the
advertising companies, it is your page rank. The higher your

page ranks, the more you become appealing and trusted by the
advertisers.

Why We Need to Hire a Google Adwords
Consultant

In the business sector, it always matters when you have a

person to consult to in times of critical decisions to be made. The
work of the Google Adwords consultant is not limited to deter-
mining the best advertising campaign materials that you can use

with your site. The consultant can greatly contribute in produc-
ing the best decisions to make on how you can place the site on
its best foot forward because he is considered to know what

works best based on his wide experience and knowledge.

Specifically, we need to hire a Google Adwords consultant

because we would like to make sure that all else in our advertis-
ing campaign is effectively maximized. Below are some of the

reasons why there is a need to hire a consultant:

The consultant can dramatically lower down your

marketing expense. The right strategy that the consultant can do
on your marketing campaign can potentially create a more

inventive and genuine ways to attract potential customers for
your business. This in effect will create an impact on your busi-
ness sales.

The consultant can offer your business other well

tested marketing tools in as far as Google Adwords is concerned.
Using the consultant’s abilities and skills in the usage of market-

ing campaign tools, your business can take advantage of this.

The consultant can work on monitoring how well

your marketing campaign is competing with the rest of the
competitors. This can help you create a perfect avenue to attack
your competitor’s marketing campaigns better.

The Helpful Benefits of Google Analytics
Tutorial

In general, having knowledge in Google Analytics is very

helpful to any website owner because this tool will permit you to
have good analysis on where the traffic is. Although acquiring
Google analytics tool and perception is a little tedious and stre-

nuous at a certain point, the benefits are just very enormous
after. With the Google Analytics tutorial, you will be adept in the
following skills:

You will be able to learn how to determine the fun-

damental sources of site traffic and essentially allow you to earn
great revenue on your site. This is primarily achieved by learning
what sort of website addresses is best to be referred.

You will be able to learn how to cross reference all

your campaign materials using the return of investment monitor-
ing mechanism. This is specifically done by knowing how much

is spend on different advertising media used such as paid engine
search as against other forms of marketing forms.

You will be equipped with skills on choosing the

best search terms that can be referred based on the search en-
gine’s diagnosis. Since, your core knowledge in learning Google

Analytics is lifted from learning the behavior of the search en-
gine, you have an advantage of knowing which search terms are
usually encountered by the search engine.

You will be able to learn which sites are very popu-

lar on your site. With the use of the Google analytics, you will be

able to have a clearer view which sites are most attractive to the
people who visit your site.

Learning the ABCs of Google Earth Pro

Google Earth Pro is probably one of the famous search

maps that have landed the Internet so far. However, no matter
how much great fame this Internet feature has attained, not a lot

of people cared about knowing the fundamentals and basics of it.
In fact, when you ask Google Earth Pro users about what fea-
tures are they using in Google Earth, about 70% of them will only

know a thing or two about its features.

The Google Earth Pro gives people the capability to search

locations in a very easy way and at most of the times in a lot
faster manner. Getting your site plans imported is done in just a

matter of click and having them shared to your associates has
never been a problem. Above all, exporting captured images in

high quality to a document or a website is capable of being done
without too much complications.

Unlike the other free Google Earth like Google Earth Plus,

the Google Earth Pro has added features on it that are not visible
on them. However, the good thing about these 3 versions is that

they are all containing the same type of imagery databases. This
goes to say then that the level of image resolution and details and

the satellite imagery’s age are similar and one.

With Google Earth Pro, you can expect a rather faster per-

formance with a very simple process to undertake in using its
movie maker feature, and your Geospatial Information System
can maximize its potential using the Google Earth Pro’s data

importer feature. And lastly, the Google Earth Pro is providing
both e-mail and chat technical support usually open in the

Pacific Standard Time.

How to Efficiently Increase Visitor Satis-
faction and Loyalty with Google

It is the desire of every website owner to make their visi-

tors become satisfied with the contents that they come across on
your website. The objective of producing highly satisfied visitors
is to turn these into regular customers. This marketing strategy

has been long running and keeping this principle has made a lot
of online businesses survive very long in the online industry.

As claimed, it is a lot easier said than done when we would

like to produce a satisfied visitor. Much more that it becomes

difficult when we are able to put a claim that we have earned the
loyalty of this satisfied customer. However, no matter how
difficult this can be, trying these basic steps will somehow help:

When a visitor gets into the site, make sure that

you give the right amount of content. It is the fundamental

reason of every visitor to find something worthwhile on the
website. Do not waste the time of visitor by giving him or her

nonsense and irrelevant content as this usually pulls away loyal
customer.

Do not force visitors to leave any personal informa-

tion like e-mail address as part of your e-mail marketing plan.
When a visitor is being forced to leave any personal information,
he usually remembers that incident on that site. This gives him a

bad experience about your site, thus forcing, him to not visit your
website the next time.

Give some freebies. A website visitor always enjoys

the feeling of being appreciated by all the freebies that he or she
receives from you. It is more likely that he or she will remember

your website if a good freebie was handed to him or her.

Top 2 Reasons Why We Leverage on
Google’s Developer Tools

The Google has made use of different tools and instru-

ments in developing the applications and features that are
present on every product and service that it offers. Some of these
applications have been developed using some of the more power-

ful scripting languages such as Ajax and Perl.

These developer tools should be properly leveraged in or-

der to ensure that whatever happens with the feature or the
software itself, you have the power as the user to fix and resolve

the rising issues.

The coming of a better technology prompted many devel-

opers to adapt into the open source programs. The open source
code is the next genre of software development. For this reason,
users must take advantage in leveraging on knowing the ins and

outs of developer tools specifically the Google’s Developer Tools.
Below are the reasons that you may find interesting on leverag-

ing in developer’s tools:

Leveraging on Google’s developer tools allows you

to understand the fundamental things that you need in order to
debug and troubleshoot any issues that may arise with your
Google product. There are times that you may not be able to

understand why certain things happen when they are least
expected to happen.

Leveraging on Google’s developer tools allows you

to host through the Editor of the Google Gadgets section. With
the use of the Gadget editor, you can substantially create, modify,

and edit every important section of the program. This gives you
the ability to further control how the feature primarily behaves

Reduce Google Chat and E-mail Technical
Support Costs by Enhancing Self-Service

Online

Every website that provides technical assistance at one

point thinks about how they can make their clients/customers
become self-sufficient in terms of knowledge and skills. This is

one of the major agenda that technical support services have
been thinking about – how they can eliminate the use of live

technical support and make their clients self-reliant.

One of the clear reasons why chat and e-mail technical

support services is being perceived to be eliminated is due to the
operating cost that this service is causing the support provider.

The cost that allowed for this support service to happen is no
joke. In fact, with just the operational cost of this, it can reach up
to a million dollars at a conservative.

One of the foreseen and immediate means to combat this

high cost in maintaining and facilitating the technical support

services is by making its clients self-sufficient in knowledge via
its online knowledge based support. The self service online is

proven to make the clients self reliant in looking for the best
resolutions for their concerns and issues. These self-service
online comprises of knowledge base information, self-help tools

to facilitate diagnosing the issue, and toolkits to help facilitate
the troubleshooting steps.

With this self-service online help that many websites have

developed, there is now an effective means and methods to

drastically reduce the operating costs in sustaining a chat and e-
mail technical support service provided to clients. This is an-

Visualize, Analyze and Share: The Distinct
Characteristics of Google Map Earth

The Google Mapping Services specifically the Google

Earth and Google Earth Pro are the mapping services of Google
that are bounded by these three distinct characteristics:

Visualize. The Google Earth and Google Earth Pro

apart from its feature to explain the captured image, is also able
to make a visual representation of this image either in a 2D or 3D

imaging. With its ability to visualize, it can also transfer and
export the image to more than a thousand different locations

either by physical address or geospatial axis based on a spread-
sheet. The visualize feature of Google Earth Pro is capable of
incorporating the Geospatial Information System data in various

file forms such as .tab.

Analyze. Good analysis on the coordinates begins

with effective analysis on the image that was captured. With the

embedded capability of Google Earth pro to perform calculations
a lot faster, analysis is made a lot easier and lesser complicated.

Share. The sharing capability of Google Earth Pro

allows you to have a view on any visual representations on
Google’s original file form. And with the updated version of the

Google Earth Pro, you can be capable of getting additional
instruments used for measuring the location axis either in square
foot or mile.

These three distinct characteristics that are manifested on

Google Earth Pro make it possible for anyone to come up with
the most powerful and highly scaled presentation or documenta-
tion. And as the industry is putting more emphasis on the utility

of these features, Google is prompted to develop far better in its
new and latest mapping service.

Analyze Website Traffic through Google
Web Analytics

Google Web Analytics is a tool designed for anyone who

owns a website. It is an instrument that will help any website
contain the best elements that any website can have ranging
from good selection of keywords to having the right density of

keywords. Above all, the Google Web Analytics will help you
understand how your website is capable of achieving this amount
f traffic.

The web analytics tool of Google helps any website owner

understand who its expected viewers and visitors are. This
analytic tool helps any website owner understand how every
visitor sees the whole website giving real time updates about how

each visitor discriminates the website and its content. Above all,
the analytic tool from Google lets any website owner understand
which marketing plans are working the best for them and the

website.

The traffic that your website is generating can be best in-

terpreted by the tool that is capable of making an aggressive
evaluation and assessment on the return of investment of every

marketing tool that you use. And with the visitor navigation that
is capable of being able to identify the area where it needs im-
provement, the more it becomes easier for any other tool to

identify where the traffic can be best achieved.

With the use of the Google Web Analytics tool, there is an

easy way that one can use to identify the various sources of web
traffic (either from the direct traffic brought to us by direct

visitors and site referral and links).

The Unrevealed Tips to Top Google Ad-
Sense

Google AdSense is one of the top money making sites

there is in the Internet. A lot of people are engaging into doing
Google AdSense because of the easy money that it is able to bring
into someone else’s pocket.

However, not all people who engage in Google AdSense

have what it takes to succeed. Well, the thing is, the successful

ones happen to have discovered the secrets towards attaining the
top. As for the others, these tips and techniques happen to

remain a secret to them.

Never put any advertisement on a page that is

empty. Logically, when the page is empty and void, all the
advertisements that may crawl into it will most likely be not
relevant because Google will not have a way to determine what

sort of ads are best to be placed on an empty page when it begins
analyzing it.

Always explore your choices by asking. Google has

a set of knowledge base online that you can use to make sure you
are doing the right things on your page. If you are not sure about

what you are doing, then you can ask by all means the Google
support team. You can have a better choice if you know what
your choices are going to be, right? Remember, asking is never

wrong, assuming is!

Always take note of your keywords and how dense

they are on your page. Keywords are such a big deal in ranking
and earning money via AdSense. It is with keywords that Google
sees your relevance and presence. Thus, it is very important that

you are fully aware about how well distributed your keywords are
and how dense they are on your page.

The Knowledge that Google Adwords
Learning Centre Bridges to Us

The industry of business and marketing is such a highly

competitive industry and as such learning and acquiring knowl-
edge is very much needed and at times required. Google Ad-
words as one of the major marketing avenues that most Internet

marketers are using is offering on its site a knowledge base that
can help people obtain and acquire knowledge.

The Google Adwords Learning Center is a Google website

where combination of various knowledge and learning are stored

and deposited. This Google Adwords Learning Center was
designed to cater all types of Google users – Google Adwords
Advertiser, Google Adwords and Advertising Professionals, or

anyone who fall interest to learn just anything about Adwords.

The Google Adwords Learning Center is a free training

that one can acquire in order to have sharper knowledge about
Adwords and its different functionalities. The Learning Center of

Google Adwords offers the multimedia-base and text-based
lessons that fit all types of audience. Just like any other knowl-
edge base, the Google Adwords Learning Center is also providing

a way to assess how much the learner has achieved and learned.
An online exam is being provided by the knowledge base.

With the knowledge base of the Google Adwords Learning

Center, the learner will be able to acquire knowledge about the

basics of Adwords included on which are the features and the
benefits that can be derived out of using it. It also includes all
the policies that make up the whole Adwords important of which

are the link policies, trademarks and copyrights policies, and the
editorial and image advertisement policies.

Are the Google Apps for Your Domain All
Set to Meet the Expected Outcome?

Have you ever wondered how you are able to exchange e-

mail messages with your friends and relatives using Google? Or
have you been wondering about how you are able to get online
and chat with all the people on the Google and exchange con-

cepts in an interactive manner? Well, this is all possible because
of the Google Apps or Google Applications for your domain.

Google Apps are applications that allow you to communi-

cate and channel all your communications for free from e-mail to

instant messaging, and even synchronized calendar activities all
in your chosen, preferred domain names. The Google Apps
Domain lets you own all of these features without having the

need to sacrifice your identity.

What is good about Google Apps for your domain is that

all these features are hosted and powered by Google which
means that there is no need for you for any additional hardware

to buy and attach or any software that you need to download and
install and essentially maintain. In addition to that, setting up
the Google Apps for your domain is very easy to do and it is very

hassle free.

In as far as the mail service is concerned, the migration

from the software based e-mail programs such as Outlook is
simply done by drag and drop method – very simple and easy to

do. Lastly, with the new Google Apps for your domain, you can
have mobile support from the Gmail Mobile application making
it easier for you to access your mailbox in any place you want.

100

What is Hot and New with Google Sket-
chup Pro 6

Google is committed towards making great technological

innovations. Everything about Google Sketchup Pro version 6.0
is all about advancements, creative inventions and unequalled
excellence. With the new Google SketchUp 6.0, it is now possible

to put together in one mainstream, any 3 dimensional (3D)
models with 2 dimensional elements such as photos, texts,
artwork and even personalized, handwritten notes in order to

produce interactive results.

The new Sketchup Pro 6.0 mixes the high end 2D and the

3D tools in order to manipulate, create and produce accurately
and dimensionally designed presentations similar to a computer

aided drafter design. The Google Sketchup Pro 6.0 has embed-
ded palettes that allow a user to sketch and draw in 2D and 3D
forms. It also permits to position your designs utilizing the real

coordinates and able to share these using another feature known
as the 3D warehouse.

What is more exciting about Google Sketchup Pro 6.0 is

that it is capable of exporting your 3D designs into a real and

CAD like format apart from the other acceptable design formats.
Essentially, with the new and exciting Google Sketchup Pro 6.0
you can also export your 2D vector designs into a more realistic

design format and create a forceful dynamically paged docu-
ments and designs.

Adding more to that, the newly designed Google Sketchup

Pro 6.0 has integrated all the needed tools that allow any user to

create and deliver a specific design using one software only.
Above all this new and exciting added feature in the Sketchup

102

Getting a Surefire Increase in Website
Conversion Rates

Conversion rate is a very important aspect that a lot of

website owners are very concerned about. The conversion rate in
a very simple discussion is the figure that represents the poten-
tial clients that may opt to buy your product. This is the rate (in

percentage format) that represents an attempt to visit the site
and purchased a product and service to your site.

Getting this done is probably one of the challenges that

website owners are facing. However, there are surefire tips that

can help augment the number of potential buyers that you may
have on your site. Below are some them:

Be clear, direct, and honest with what you are sell-

ing on your website. People on the Internet can easily sense
honesty and sincerity. As a website owner who tries to make an

upsell, you need to make sure that you directly give your poten-
tial client the information that they need. If it is necessary, you

can cite the pros and cons of the product that you are selling.
This way you are building a lifelong trust with your client.

Discuss the policies that you have. Policies are of-

ten misunderstood and overlooked aspect of selling. Most
potential clients may not care about these policies but it is your
duty as a seller to keep the clients informed about this. This

gives you the chance to prove your honesty and sincerity in
dealing with clients.

Give your clients various forms of payment meth-

ods. The flexible your payment methods are the better it would
be to your clients. People who are buying from the merchant

usually ask for flexible payment methods and terms. It is best
that you have these pieces of information ready.

103

The Flexibility of Google to Post All Kinds
of Content

Google as an advertising platform is capable of accepting

numerous kinds of contents that you can post to it – from e-
mailing ads to IM brigade, to map servicing.

With Google, you can extend help in shopping, browsing

through the web using any of the Google products such as Google
Chrome, Google Maps, Google Mobile, or Google News. If you

want to obtain help in posting sorts using the chat, e-mail, and
social networks, you can get by a little help by using these Google

products: Gmail for the e-mail, Google Groups and Orkut for the
others. There are also advertising services that Google offers such
as the AdSense and the Adwords – these are some of the more

popular advertising sites used by Internet marketers.

Google is indeed very powerful in allowing all types of

posts. This is made possible because of the varied products and
services that it can offer to its users. More exciting to this is that

Google comes in different languages mainly French, Russian,
Spanish, Filipino, and dominantly English.

The marketing campaigns that can be posted on almost

every product that Google offers are relatively free. Although
there are some Google products that are requiring a specific

amount before you can make any post, the charge is usually
minimal by nature.

As the new century starts to unfold, there are more and

more things that Google has to offer. Now, as it tries to unleash

its Google Video, people will now have more capability to make

105

Effectively Sell Online via the Google Prod-
ucts and Services

The Internet is such an effective way to sell any product or

service that you want. The online as the avenue to make busi-
ness is considered one of the best places where you can earn
great amount of income. And being able to hit the right website

where you can sell your product is ultimately your bonus.

Google products and services such as the Google mail, the

Google chat, the Google AdSense and Adwords are few of the
products that one can use in order to sell your products online.

In fact, these are some of the notable services and products in the
Internet that a lot of people use in their online business. Specifi-
cally, the reasons below can help you understand why these

Google products are amazingly suggested:

Google has a distinct set of followers. The Google

website, through the years, was able to establish its own set of
followers and patrons. These people are the loyal visitors and

users of the site. With such a great number of followers, selling
your products online via these Google products shall never be a
wrong option in any way.

Google has numerous products and services that

you can use. When you use Google as your main platform to sell
your products online, you are not only limited towards using a

single service. Any account that you have with Google is tied up
with majority of the other services being offered by it.

Google is trusted. When you sell products online,

you need a marketing website that is trusted and has credibility
that is not tainted. Google is one of them.

106

The Best Way to Appear on Google Maps
for Free

Google Map is a web service mapping application that is

available for free. This technology is being powered and pro-
vided by Google which is responsible in powering up numerous
mapping services on the Internet including the Google Ride

Finder, Google Mars, and Google Moon to name a few.

Some of the mapping features that are being offered for

free by Google Maps are street mapping, route planning for cars
and bicycles for pedestrians, and location planning for many

countries all over the globe. Many people and business people
see this as a better opportunity for them to get marketed and
noticed by their potential clients.

One of the widely used platforms being used by Google

maps is the Google Earth, a standalone application program

compatible to work with MS Windows, Linux, and Mac OS. This
is being widely used because it offers more worldwide-viewing

capabilities. In addition, this is one of the more prominently
being used by both the potential clients and the online business
owners.

If you are using the Google Earth, the best way to make

your campaign advertisements appear on it is to focus your

presence in countries which are directly covered by some of the
major Geospatial Information Systems particularly in the Euro-

pean parts of Ireland and United Kingdom. There are also
countries from the Asia Pacific that has larger visibility on the
Geospatial Information Systems; and with the use of the high

quality and resolution that imaging systems are using, it is best

108

A Close Encounter with Google Adwords
API

Not a lot of people understand why APIs are very impor-

tant to Google Adwords. In fact, not too many people even know
that APIs are part of the Google Adwords. Well, I guess, this is
one of the things that generally of Google users have in common.

Adwords API allows you to build and deal with advertising

campaigns, advertising groups, and even keywords in a very

effective and efficient way. With the use of the Adwords APIs,
you can effectively produce suggested better keywords for your

page that can essentially produce greater traffic for your website.

The Adwords API makes use of the SOAP technology or

the Simple Object Access Protocol as its central technology for its
messaging feature. SOAP is a compatible protocol with Adwords
that makes use of the Extensible Markup Language (XML) and

Hypertext Transfer Protocol (HTTP).

The Adwords API is a composition of various web service

and these services have been integrated in a uniformed and
collected manner in order to achieve greater efficiency. Below

are some of the web services included with Adwords API:

The Campaign Service. This web service allows any

user to make, edit, modify, and list any advertising campaign.
This gives the user the capability to control any advertising

action made.

The Ad Group Service. This web service allows any

user to make any advertising group, list an advertising group,

and associate any advertising group with any other campaign.

110

What are the Expected Skills from a Google
Adwords Professional?

The soaring high demand for Google Adwords consultants

prompted Google to launch its maiden program known as the
Google Adwords for Professionals in 2004. This program will
help potential consultants help increase the number of Google

Adwords potential clients with their Adwords campaigns.

As part of the professional jobs that these consultants do,

the following rigid tasks are asked to be performed: