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#1

WHAT IS

WHAT IS

CROSS

CROSS

-

-

CULTURAL

CULTURAL

PSYCHOLOGY?

PSYCHOLOGY?

Monika Wrobel, Ph.D.
M17. People Across Cultures: An Introduction to Cross-Cultural Psychology

2

Some information

Some information

before we start

before we start



Lecture schedule + PowerPoint presentations:



www.psych.uni.lodz.pl



login: student5; password: B.Skinner



Examination



February 3, 2011, 3:00 p.m., room 2



multiple choice test



Contact details



office hours: Monday 1:45 – 3:45 p.m., room 216



e-mail: mwrobel@uni.lodz.pl



phone: 66 555 06  (during office hours)

3

Main

Main

goals

goals

of

of

our

our

meetings

meetings

(1)

(1)



Knowledge about the relationship between cultural 
variables and human behaviour.



Knowledge and skills that will enable you to better 
cooperate and communicate with people from 
different cultures.



More insight into your personal experience and 
awareness of how your behavior, attitudes, and 
values are shaped by culture and vice versa.

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4

Main

Main

goals

goals

of

of

our

our

meetings

meetings

(2)

(2)



Better understanding and appreciation for the 
culture-related diversity.



Awareness of the extent to 
which psychology has been 
ethnocentric, and that the 
reduction of ethnocentrism 
is essential for the 
development of universal 
knowledge.

5

Is 

Is 

the

the

knowledge 

knowledge 

of

of

other cultures 

other cultures 

really so necessary?

really so necessary?



Poland’s geographical position 



growing number of foreigners visiting 
our country.



The increasing number of refugees.



A growing number of Poles who 
decide to work or study abroad.

6

What

What

is

is

culture

culture

?

?



No widely accepted deffintion.



Berry et al. (2003):

CULTURE

= a shared way of life of

a group of people.



What is… „a shared way of life”?

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7

Culture metaphors

Culture metaphors



Handcuffs



Pizza



House



Organism



Melting pot

8

The

The

onion

onion

metaphor

metaphor

of

of

c

c

ulture

ulture

(

(

Hofstede

Hofstede

, 2000)

, 2000)



Symbols



Icons/heroes



Rituals



Values

P

R

A

C

T

IC

E

S

9

The

The

iceberg

iceberg

metaphor

metaphor

of

of

culture

culture

(

(

Martinelli

Martinelli

et al., 2000)

et al., 2000)

art

cooking

architecture

clothes

music

conception of beauty

definition of sin

age and sex roles

language

notions of leadership

pace of work

display rules of emotions

conception of time

nature of friendship

definition of insanity

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10

What

What

can

can

you

you

see

see

?

?

11

Interpretation vs. observation

Interpretation vs. observation

INTERPRETATION



Depending on your prior 
experiences.



Often biased by 
fundamental attribution 
error (dispositions & 
intentions!).



Leads to evaluation.

She was afraid of me.

A cross-culturally aware person separates

observations from interpretations.

OBSERVATION



Based on suspending 
your attributions until 
you know enough about 
different culture.

She looked down.

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What

What

can

can

you

you

see

see

now

now

?

?

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Ethnocentrism

Ethnocentrism



Sumner (1906) 



The practice of viewing the world from 
one’s own cultural perspective 



Iraq = 

the Middle East or the Far West?



A strong tendency to use one’s own 
group’s standards as general standards 
when viewing other groups



us  better –

them worse.

14

Is psychology e

Is psychology e

thno

thno

centric?

centric?



„When I mention religion, I mean Christian religion; 
and not only the Christian religion, but the Protestant 
religion, and not only the Protestant religion but the 
Church of England.”

“When I mention psychological subject, I mean a 
subject from a western industrialized culture; and 
not only from a western industrialized culture, but an 
American; and not only an American, but a college
student.”

(Jahoda,1970)

WASP

Western Academic Scientific Psychology

(Berry, Poortiga, & Pandley, 1997)

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Limited 

Limited 

universality

universality

of 

of 

psychological findings

psychological findings

Müller-Lyer illusion

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Cross

Cross

-

-

cultural

cultural

psychology

psychology

vs

vs

mainstream

mainstream

psychology

psychology

(1)

(1)



Cross-cultural psychology attempts to 
reduce ethnocentrism by:



recognizing the limitations of our current 
knowledge,



seeking to extend our data and theory 
through the inclusion of other cultures.

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Cross

Cross

-

-

cultural

cultural

psychology

psychology

vs

vs

mainstream

mainstream

psychology

psychology

(2)

(2)



General orientations in psychology:



absolutism,



relativism,



universalism.



Two perspectives in studying human 
behavior:



universal or ETIC human behaviors;



culture-specific or EMIC human behaviors

.

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Cross

Cross

-

-

cultural

cultural

psychology

psychology

-

-

definition

definition



No widely accepted definition.



Berry et al. (1992) - cross-cultural psychology is 
the study of:



similarities

and 

differences

in individual functioning in 

various cultural and ethnic groups; 



the relationships between 

psychological

variables and 

socio-cultural

ecological

, and 

biological

variables; 

and of changes of this variables.

CULTURE

HUMAN 

FUNCTIONIG









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19

History of cross

History of cross

-

-

cultural 

cultural 

psychology

psychology

(1)

(1)



1901 – W. River, expedition to India.



The 60’s 



3 ground-breaking events:



1965/66 – meeting at the University of Nigeria 

(Cross-Cultural Social Psychology Newsletter; 

now: 

Cross-Cultural Psychology Bulletin);



1968 – directory 

International Journal of 

Psychology;



1970 –

Journal of Cross-Cultural Psychology.

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History of cross

History of cross

-

-

cultural 

cultural 

psychology

psychology

(2)

(2)



August 1972 – inaugural meeting of the 

International Association for Cross-Cultural 
Psychology (IACCP):



the University of Hong-Kong,



110 psychologists from different cultures,



July 2000 - IACCP congress in Pultusk (Poland).

21

Goals

Goals

of

of

cross

cross

-

-

cultural

cultural

psychology

psychology



Testing the universality

of existing psychological 

knowledge and theories 



“transport and test goal”.



Exploring other cultures

in order to discover cultural 

and psychological variations which are not present 
in our own limited cultural experience.



Assembling and integrating

into a broadly based 

psychology, the results obtained when pursuing the 
first two goals.

Generating more universal psychology.

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Applications of cross

Applications of cross

-

-

cultural 

cultural 

psychology

psychology



Trainings for people 
living and working 
abroad.



Trainings for 
international companies.



Counseling.



Cultural adaptation of 
psychological 
measures.



Educational programs 
for children and 
adolescents.