John Sheaffer 10 Habits for a More Successful Life

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©2013 Villain Publishing

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Introduction

Habits are the mechanical “secret weapons” in the all out assault that I teach my clients to
launch on a mediocre existence. By creating a habit, we are able to take a simple action
that is associated with a favorable, and desired outcome, and ingrain it the mind to the
level necessary to ensure that it is completed with regularity with a minimal amount of
conscious effort beyond the initial habit formation period (three weeks).

Action taken on a daily basis has a compounding effect, creating growth in whatever the
targeted area may be. Simply put, adopting productive habits is a can’t-lose formula for
creating more of what you want in your life.

My upcoming book “Blueprint to Beast”, which this eBook is designed to supplement,
gets deep into the idea of habit creation as well as the rest of the tools and education
necessary to ensure one’s ever growing success. For our purposes here in this title, we
will be looking at some excellent habits that you can begin creating today to help you
move forward, away from mediocrity, towards greatness, in the five major success
headings, which are, in no particular order:

Body

Relationships

Professional Life

Finance

Mission

The provided habits are simple to implement. As a reader, you can begin the habit
formation process with any or all of the recommended tasks today. As I’ve written
before, the process necessary for the adoption of a new habit is simple. One must simply
complete the task every day, without interruption, for a period of three weeks. It’s a long-
accepted principle in the science of Neuro Linguistic Programming (NLP) that twenty-
one days represents something of a magic number when it comes to habit creation. Once
the task has been performed for three weeks, it begins to require much less conscious
effort to continue to perform with regularity. Blueprint to Beast will discuss with much
more detail why this is. For now, think of it this way.

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This morning upon waking, before beginning your day, I am relatively certain that you
probably brushed your teeth. Now imagine if you had not performed this simple task and
instead headed out to work, to meet friends, or whatever your day has consisted of this
far.

How would you feel if that were the case?

If you’re anything like most people (with good hygiene habits) you would feel terribly
uncomfortable, and would more than likely be seeking a way to remedy the situation so
as to not be breathing your awful, unclean, morning breath in the faces of every one that
you meet.

In our terms, you would associate not brushing your teeth with pain. This is critical.

While the act of brushing your teeth this morning most likely did not require much
conscious effort (you just kind of got up and did it), failing to do it would create a degree
of stress and anxiety for you.

Now, are you concerned that in a year, or maybe six months that you’ll “fall off” and
give up brushing your teeth each morning?

Of course not.

Brushing your teeth is a deeply ingrained habit, one that has been solidified by years of
repetition. You’ve repeated the same action over and over, without any immediate reward
or gratification with the exception of the avoidance of the stress and anxiety that would
come with not doing it.

Now let’s identify something that you could do that would be conducive to developing a
more attractive/healthy body. Imagine if you performed that same task everyday with the
same regularity that you brush your teeth, with the same subconscious drive to do so, if
for no other reason than to avoid the “pain” that you’ve associated with not doing it.

What do you imagine the effect would be on your body over time?

Pretty simple huh?

Ok, so what I’ve done here is compile ten simple actions that can be installed as habits
beginning now; two from each of the listed categories earlier.

These are either common habits that I work to create with clients, or one’s that I have
used myself. This by no means represents a complete list of the habits that can be created
to bring more success in your life, but hopefully the implementation of a few, or all, of
these will get you on your way to building a bigger life “Blueprint to Beast” style.

Enjoy.

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©2013 Villain Publishing

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The Body Habits

A strong, attractive, healthy body is critical for the successful individual. If it is within
your ability to develop such a body, it is your responsibility to create that for yourself.

Healthy relationships, financial success, a powerful professional life, and a strong
mission are no good if you aren’t alive to experience them. Take care of yourself from
the inside out first.

Build a strong, healthy, attractive body, and then reap the rewards of your efforts in all
aspects of your life. Remember that each of these headings carries with it a spillover
effect that impacts the entire picture. Generating momentum in one of the five will
improve the others every time. The body is the one heading, which most readers will
admit that they have the most control over in terms of making change, at present time.
Since this is the case, take advantage of that fact, and begin changing your life for the
better by changing your body.

The two habits presented here are an excellent start.

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Body Habit #1: The Daily Workout

So this one may sound a bit overly simplified, but the fact of the matter is that if you
want to change your body for the better, consistency is key. Regardless of your intended
outcome, whether you are more interested in building large amounts of strength and
muscle mass, or dropping bodyfat, you are going to have to put in the work.

In my book “The Greyskull LP: Second Edition” I talk about creating habits that push
you closer to your body recomposition goals, particularly chin-up and push-up ladders,
and what I call the “Villain Challenge #1 burpee progression”. Both of these examples
represent daily workouts that are performed regardless of the day of the week, whether
you are scheduled to be in the gym that day lifting weights or not.

Here I will look at the daily workout idea as it pertains to someone attempting to build
serious muscle mass and strength. Now, in my experience I have yet to encounter
someone who truly has NO concern with that his or her body looks like. In fact, a large
percentage of the consulting and coaching work that I do with clients is centered around
helping them grow, and build muscle without becoming a fat mess in the process, or
reversing the effects of having foregone responsibility with regards to body composition
while gaining weight.

I’ve often written about the benefits of walking for 30-45 minutes in the morning on an
empty stomach, particularly the positive effects that this action has on controlling or
reducing bodyfat (dependent largely on the diet used), and the favorable effect that fasted
walking has on the appetite of the individual, namely making you hungry as hell all day
long. The biggest issue that people have with taking advantage of the benefits of the
fasted walks is the simple adherence issue.

Lame, right? I mean here is something that can and will help you, yet you neglect it, or
worse, represent it as a “non-essential” or “supplemental” type of training. The latter is
similar to the idea of “assistance” movements in weight training, a term that I loathe.
There are no such things as “assistance” movements in my book. Each movement plays a
major role, otherwise why do it at all?

This “assistance” concept is a carryover from the powerlifting world, where movements
outside of the three competitive lifts (Squat, Bench Press, Deadlift) are seen as being
intended to “assist” in increasing performance in said movements.

The idea here is to accept the idea that each component of the program is of equal
importance. Adopt the philosophy that there is a workout to be performed each and every
day. I can tell from my own experience, and from the experience of many others with
whom I either associate with, train, coach, or serve as a consultant to, that if you hit the
fasted walking hard on ALL NON-LIFTING DAYS, you will be very pleased with the
positive effects on your physique, motivation, and overall health.

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©2013 Villain Publishing

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As you will see with each habit that you create, momentum is built, and the entire big-
picture improves as a result. I can assure you that approaching each day as a training day
whether you hit the weights that day or not will eliminate the problem of missing
workouts, both of the conditioning/cardio variety, as well as the lesser, but still often
neglected strength training type.

Every day is a training day. Whether it’s a walk, a weight session, a chin ladder, whatever
it is. Build the habit of training daily and you will dramatically speed up the process of
building the body that you desire.

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Body Habit #2: The Protein Shake Sandwich

This one I addressed in a case study with one of my former consultation clients in my
book “Drop the Panties: The Greyskull Guide to a Better Body”. The client was a female
who had given birth to her first child and had fallen off the wagon so to say with diet and
training. She had been in possession of a seriously awesome body prior to getting
pregnant, the result of a solid diet and training regimen. The demands of a newborn
coupled with the toll that the pregnancy had taken on her body placed her in a mental
position that was not very conducive to being where she wanted to be body wise. I
assigned her one simple habit, and inside of four weeks she had not only adhered to the
task with one hundred percent consistency, but had built the necessary momentum to
overhaul her entire situation and get back on track.

The habit was:

Drink a protein shake first thing in the morning. The shake’s contents can vary
depending on what your objective is. For instance, someone looking to add strength and
mass might construct a shake similar to the mass gain shakes outlined in my book
“SWOLE: The Greyskull Growth Principles”, while someone else (like the client
mentioned above) might opt for a simple Whey protein in water shake.

Then,

Drink a protein shake shortly before going to bed. This one is a bit more universal, as
my recommendations for shakes before bed are always protein only, sans carbs and or
fats. The only variance here would be the serving size.

That’s it. This one is extremely simple, but doing it day in, day out will definitely help
you accomplish whatever your physique goal is and, more importantly, will help you
build the momentum necessary to begin moving forward with your diet in a bigger way.

All of the habits presented in this book, and any productive habit for that matter, will
have a spillover effect, helping to motivate, inspire, or in other ways further you on your
quest to your big picture targets. My focus in building diets for clients always centers
around establishing good habits first, not going in and telling them what they can’t do.
It’s amazing how much more success you will have with a diet if you use this layer
building approach as opposed to the yo-yo diet inducing overhauls that we have all tried
at one point or another.

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©2013 Villain Publishing

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The Relationships Habits

The relationship heading includes, but is not limited to, intimate relationships. This
heading also includes personal relationships of all sorts, your friends, your family
members, your friendly dry cleaner, your cigar guy, etc.

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Relationship Habit #1: Talk to Strangers

Human beings are the most valuable resource at your disposal. Cultivating and
continually developing strong relationships with other humans will go a long way
towards advancing you in any pursuit.

In order to make this happen, we need to shed the wisdom bestowed to us by our parents
and teachers in early life, and talk to as many strangers as possible.

There are of course the chance encounters where someone who provides continual
enrichment to your life strolls up and introduces himself or herself, but more often than
not such an introduction is going to require some action on your part. Your ability to
leverage your contacts (other humans) in order to accomplish the things that you need to
accomplish, and your ability to enjoy the company of others, and learn and grow as a
result of their wisdom and gifts of knowledge and/or love is greatly predicated on the
number of people with whom you have relationships with.

The habit to create here is simple. Make it a point to proactively strike up conversation
with people from all walks of life with whom you make contact throughout your day. Of
course there will be days where you don’t feel like talking to people much, and that is ok,
but assuming that you leave your house on any given day, you should make it a point to
introduce yourself and converse with at least one new person per day.

I can say without equivocation that the overwhelming majority of the accomplishments
that I have made over the past several years would not have been possible had I not been
able to enlist the help, or influence of others in my network.

People who spend time with me often comment about the extensiveness of my network;
saying things like:

“You know everybody”

These comments are normally made as I am smoking a cigar in the kitchen of an upscale
restaurant during business hours, enjoying a meal (more often than not comped), and
chatting with the staff, or something along those lines.

The more lines of communication that you open up, and the more quality relationships
that you cultivate, the more you find doors opening to you that previously were closed or
that you didn’t even know existed.

Talk to strangers.

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©2013 Villain Publishing

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Relationship Habit #2: In the words of
Dalton from Road House, “Be Nice”.

Do one genuinely nice thing each and every day for someone with whom you have a
relationship.

This one is a fun one.

Each day, select one person that you know, and make a nice gesture towards them in
some way.

This can be in the form of flowers or even a simple note or card left for or sent to a
significant other. This can be a thoughtful gift for a good friend, a few nice words to a
store or restaurant owner who provides you with excellent service, even an email sent to
someone who you haven’t been in contact with recently, but who you are thinking about.

The form that it takes does not matter. What does matter is that you are making a
conscious effort on a daily basis to let the people with whom you are close know that
they are in your thoughts and appreciated.

Human beings thrive on appreciation and significance to others. I don’t doubt that there
are several people in your life, whether in your inner circle, or in the periphery who you
know you do not show your appreciation to regularly enough.

A wise man once told me that a relationship is like a muscle in that it grows stronger
when you work it. Make the effort to provide the kind of genuine, thoughtful interaction
with others that they crave, and may be lacking.

A simple act of kindness is all that it takes to change someone’s entire day. Become the
one who affects others in this positive manner on a daily basis. The universe will reward
you to a much greater degree than your investment of time and effort.

Don’t be the guy or girl (I have a few of these) who only contacts people when you need
something from them. I’m sure you can relate. No one wants to talk to that person whose
name on their caller ID produces a: “What the hell do they need?” type of reaction.

Make sure that your friends hear from you regularly. If you care about the person, don’t
shutter yourself behind the “the phone works two ways” excuse and not be the one to
make contact after a long silence. People get busy, and relationships and other aspects of
life get pushed to the back burner sometimes. What I’m asking of you is to be the one
tending the stove.

When it becomes habit to enrich the lives of others regularly, you will find that the gifts
you receive are tremendous and will wonder why more people don’t live in this manner.

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The Professional Life Habits

Since profession is such a broad topic, and readers no doubt represent a wide variety of
professions, I am including two habits in this section that are designed to be as generally
applicable as possible. Obviously within each individual profession there are specific
habits that can be created to promote better performance, productivity, etc. This is one of
the things that I often discuss with my coaching and consultation clients. These two are
designed to be helpful to anyone, and also to provide examples that hopefully inspire the
creation and development of additional habits more appropriate to the reader’s individual
situation.

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©2013 Villain Publishing

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Professional Life Habit #1: The Sacred Six

This is one of the single best habits that I have ever used in my own life. I first became
aware of this story about seven or eight years ago. The simplicity is utterly ridiculous, but
the results are nothing short of extraordinary when the idea is put into practice.

Roughly a century ago, a man named Charles Schwab was in control of the Bethlehem
Steel Corporation, a massive company in its day. When the company began to experience
some rocky times, he sought the advice of several experts in an effort to increase
productivity and efficiency in all departments. One of the men he spoke with was a man
named Ivy Lee.

Lee told Schwab that he could increase efficiency and productivity in his organization
significantly if he was allowed fifteen minutes with each of Schwab’s top executives. He
added that he would do the job for free, allowing Schwab to judge the effectiveness of his
methods for three months. If after three months he was not satisfied, then no payment
was required. If he was satisfied, then Schwab could pay Lee whatever he thought his
services had been worth.

Lee’s method was simple. He instructed the execs to spend five minutes each night
writing six tasks on a piece of paper, which needed to be completed the following day.
When the day began, they were to work on the first item on the list until it was complete,
without allowing distractions. Once the first item was complete, then, and only then,
would they move on to item number two. They would continue this process until all of
the items on the list were completed, and then spend five minutes preparing the next
day’s list.

Within the three-month window, all of Schwab’s top people had implemented this habit,
and had passed the idea down to the people that they managed. The overall efficiency and
productivity of the organization skyrocketed as a result.

Schwab contacted Lee and paid him twenty-five thousand dollars (a massive sum in that
time period) for his services.

This concept is extraordinarily simple. Every single person reading this should begin to
apply this habit today.

Personally I think the best way of doing this (for reasons to be discussed in Blueprint to
Beast
) is to make the list by hand on a sheet of paper (as opposed to in smart phone note
or something similar). Fold the paper in half, and then in half again, and place it in your
back pocket the night before. The physical acts of reviewing the list and checking off
items as you go enhance both the habit formation process, and the overall effectiveness of
the tool in my experience.

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Professional Life Habit #2: Reading is
FUNdamental

I vividly remember getting my first library card at the age of three. I have my mother to
thank for getting me into books at a very young age. She would read to me on all of the
topics that I was interested in, as well as the usual childhood stories. I was reading full
books (“chapter books” as I then called them) before I started Kindergarten. For the first
few months of Kindergarten I kept my hand down and my mouth closed during story
time. Then one day when the teacher asked if anyone wanted to try to read a few words
of our “Weekly Reader” to the class, I raised my hand out of frustration. See I wanted to
get through this part so that we could play with the trucks sooner. I was getting antsy, and
thought that the teacher read to us at a painfully slow pace. I walked to the front of the
class where she was sitting, took the magazine, and proceeded to read aloud the entire
story to the class.

The teacher and teacher’s aide bombarded my mother when she arrived to pick me up
shouting,

“John can read!”

She replied, unphased, saying,

“I know, I told you this.”

They had brushed her off during the conferences, thinking that I had maybe mastered a
few words like CAT or DOG, or that she was simply, as parents ever so annoyingly do,
touting my intellect with heavy exaggeration (is there anything more annoying than this,
really?).

From that point on, I read to the kids each day, and was tasked with helping the others
learn to read as well. Looking back it was awesome that I was able to do this, and though
I was a gifted child, I have my mom to thank for getting me started on a great, lifelong
love affair with the printed word.

For pretty much my entire adult life I have read, on average, two books per week. This
practice (a habit) has been responsible for the bulk of the knowledge that I have gained
on all of the subjects that I teach and write about.

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©2013 Villain Publishing

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Reading always was, and always will be, at the root of it all.

Sadly, many people rarely if ever read once they reach adulthood. I cannot imagine a life
without books, but it troubles me to think that I am not the norm when it comes to this
subject.

In order to get ahead in your professional life, I highly recommend adopting a habit of
daily reading. Obviously, reading materials germane to your given profession will help
you expand your knowledge and make your self more valuable to your market place.
Additionally, reading fiction for enjoyment increases your creativity (as well as reading’s
inherent power for increasing your vocabulary) significantly. Creativity is a valuable
attribute in any profession.

I encourage that this habit be anchored to a certain time of the day so that continuity is
much simpler. For example, if you have a lengthy commute on public transportation, that
time would be well used reading a book on your iBooks or Kindle App, or in good old
hardcopy form. Additionally, I am a huge fan of audio books, and regularly top off my
iPod with new titles. These are great for in the car.

You need not complete two, or even one whole book per week (though one book is an
excellent target). Simply read some form of printed word, aiming for a fifty/fifty split of
educational materials, and reading for enjoyment.

Whenever, wherever, you choose to make it happen, read. Everyday.

Your life will improve greatly as a result. This I promise you.

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The Finance Habits

“Money makes the world go ‘round”.

We’ve all heard this at some point in our lives. We’ve also heard things like,

“Money doesn’t buy happiness”, or “More money more
problems”.

I am here to tell you, having spent more than my fair share of time at or well below the
poverty level, that it is in fact possible to be happy without money, but seriously, who the
hell would want to do that.

I prefer a statement made famous by author/speaker, Randy Gage,

“Money lubricates life”.

I’ve been dead broke, dirt poor, and wealthy. I’ll pick wealthy every time.

Adopt the habits of the rich, and you will see dramatic results in terms of your own
financial situation. Learn to do this now, regardless of your current situation, and begin
laying the bricks to build yourself a much more comfortable and rewarding life.

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©2013 Villain Publishing

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Finance Habit #1: Stack those Ones

This is a habit that I started over a decade ago while I was in the Army. I was able to start
a bit of a “rainy day” fund despite a very low income at the time.

Many people are in the habit of saving their change (coins) in a jar or “piggy bank”. This
is a habit that many of us have carried from our youth. For most, the first lessons received
regarding saving money involved a simple bank, which we were excited to deposit found
coins in. What I do, and what I am encouraging you to get in the habit of, is take that
idea a bit further, and save all one dollar bills that you receive (or whatever the equivalent
currency is in your country).

All of them.

If you break a five, ten, or twenty dollar bill buying a drink, or a pack of gum, and get a
five, and three ones back as change, immediately deposit the ones in a pocket, or fold
them and place them in your wallet, separate from your other bills.

When you arrive home, or at the end of the day, create the ritual of depositing the bills
into a jar or can. Get yourself a handful of one-dollar bill bands from the bank to use to
band your ones up once you have one hundred dollars worth. Once you have a hundred
banded, you can put the stack of bills in a drawer, deposit them in a savings account, or
use them to purchase precious metals or another investment vehicle.

Several years ago, when much more of my transactions were in cash, I accumulated quite
a stash of ones in this manner. I remember one particular instance where I needed some
repairs on my truck that totaled about seven hundred dollars. Certainly it was no small
sum, especially since that represented more than a week’s income for me at the time. I
had been in the habit of sticking all of my ones in an empty cologne can on my desk,
banding them once I reached a hundred, and then throwing the banded ones in a money
bag that I kept in my file cabinet.

When given the estimate on the repairs I immediately thought of my ones, and knowing
that I had a few hundred stashed, figured I’d be able to make a pretty good dent in the fee
by retrieving them from the drawer. What I found however was that I had almost one
hundred in the can, and over twelve hundred in the bag! (At most I would have guessed
that I had five in there). I was able to pay the full cost of the unexpected bill with my
ones, which I had not missed by sticking them away, and still had about five or six
hundred left.

Nowadays I invest my ones in silver bullion (more on this in the next habit), but you can
still find me stashing them away each day at the end of the day, and making the silver
store runs every so often to turn my easily saved ones into an asset.

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Start this one now. Empty your pockets and put any ones in a safe place. Do this
absolutely every time you receive a one-dollar bill, and you will soon escape the ranks of
those who say,

“At the end of the week I don’t have anything left to
invest”.

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©2013 Villain Publishing

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Finance Habit #2: Pay Yourself First!

This one is straight of George Clason’s famous work on personal finance, “The Richest
Man in Babylon”. The simple idea is to save money (pay yourself) before spending
money on anything else, including bills and other expenses.

For those with a nine to five, who have taxes withheld from their pay, this one is
impossible to do in the purest sense since the government takes their piece of your
income first. In those situations however, you can still apply this idea with your post-tax
dollars.

For the entrepreneur, who receives his or her pay, and then pays estimated quarterly
taxes, or pays a lump to the government at the end of the year, it is entirely possible to
apply this in the truest sense. The additional benefit to the entrepreneur is that if the pre-
tax dollars paid to yourself are re-invested in assets for the business (or personal assets if
you are crafty, and understand tax laws), they are able to be written off and are not taxed
as income.

Talk about a win/win.

The key to using this principle is to establish a fixed percent that you transfer (manually
or automatically), convert to cash, or otherwise partition before anything else is done
with your income. Once you establish this habit, even if you are only paying out a small
percentage, you will begin to accumulate money that you can use to invest in assets to
increase your income without increasing your workload, which is a crucial step in
“Wealth 101”.

My recommended investment at press time is physical silver. It’s recently dropped a few
dollars per ounce, but the primary trend is still upward (and due to increasing demand and
decreasing supply, will continue to be so for at least the next six or seven years). I
recommend educating yourself on precious metals, and the economic, and socio-
economic factors that control the prices. Physical silver is easy to purchase at any coin
dealer, and represents a strong, yet liquid, asset that can be bought with a starting
investment of around twenty-five dollars at present time.

Now I know what some of you will say,

“I don’t have enough money left over to invest after my
bills/debts are paid”

or

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“This sounds awesome. As soon as I do X and can make
some more money, I’m going to start putting this one into
action”

I urge you to change that way of thinking and adopt this principle now. I can assure you
that the time will never be right, and you will never perceive to have enough income to
give any up for such non-essential purchases as long term assets (all intended sarcasm
present).

If income is short, I teach my clients to set a percentage to invest, which they do prior to
paying any bills. This is non-negotiable. At that point, if they come up short at the end of
the week/month, they are forced to become creative with regards to finding ways to
increase their income to pay the necessary expenses. This promotes creativity, which is
the “C” component of my “CASH” acronym, which is covered in “Blueprint to Beast”.

Pay yourself first, invest in yourself, and begin to adopt the habits of the wealthy now.
Though they may be on a much smaller scale, they are still workable habits, and will
always represent a formula for building wealth. As your creativity, education, and income
increase, you will already have the habits necessary to expand your wealth and close in
on the ever-present target of financial freedom.

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©2013 Villain Publishing

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The Mission Habits

Mission is the Blueprint to Beast heading that will vary the most from person to person.
Mission is simply the purpose of your life.

What do you want to contribute to society or the world?

How do you wish to be remembered when you are no longer here?

Each of us has gifts to give to this world through our actions in life, and each of us has a
responsibility to do so.

One exercise that I have my clients do is to complete a formal mission statement like a
company would. This document should present a clear, concise, explanation of your
intentions for the rest of your life. Once the mission statement is complete, it is possible
to reverse engineer habits; small actions that you can perform consistently to move you in
the direction of accomplishing your mission.

The two habits that I will present are two of my personal mission habits. These are meant
only as examples. Since they are linked to my own personal mission, I will of course
think that they are excellent habits to adopt for anyone. I do however encourage you to
prepare your own personal mission statement, and determine which habits you would like
to create for yourself in the mission department based on what you come up with.

In the meantime, if you are working to prepare said statement, or are in a period of
confusion, it certainly would not hurt you to adopt the two examples that I present here.

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JP’s Mission Habit #1: Give Back

My Grandfather, who is my hero, and the single most influential person in my life is
remembered by many in the city of Chester, PA as an extremely benevolent individual
(despite others who will speak of his volatility and propensity for violence).

At the holidays he was known for filling one of his dump trucks that he owned as part of
his plumbing and heating business, with turkeys meant for distribution to those less
fortunate. He regularly donated large sums to schools, bought coats for people living on
the street (who he had never met), and sent chords of wood to families and elderly
community members when the temperatures dropped. One of my uncles, his youngest
son, recalls spending an entire winter in his employ doing nothing but hauling loads of
firewood to families in the city and delivering them, stacked neatly, by their door. The
money for these gifts came from my PopPop’s pocket. He instructed my uncle to not
accept any gratuity from anyone, nor would he allow him to accept any pay.

This did not however stop these thankful people from showering him with homemade
cakes, pies, cookies, and other signs of appreciation, which he was always all to willing
to receive.

People in today’s society do not frequently display this type of generosity. More and
more people suffer from a ridiculous sense of entitlement, and seek to get over on their
fellow man at every possible juncture. A great portion of my grandfather’s legacy has
been cemented by his saint-like generosity and compassion for those who were good
people, but not as fortunate as others. Those who demonstrated that they were ambitious
and sought to better their situation were automatically OK in his book. He would do
whatever he could to help.

The habit that I have adopted, which is similar to the relationship habit of doing one nice
thing per day for someone who you are close to, is to commit a truly benevolent act of
kindness for someone who I am able to help each day. This is not always financial,
sometimes it can be as simple as helping an elderly woman bag and carry her groceries at
the supermarket, or helping a struggling mother broken down on the side of the road.

For me, this habit has extended into my professional life as well, with tremendous result.
You, the reader, who purchases my products and/or services are responsible for a
significant percentage of my yearly income. The lifestyle that I am able to lead as a result
of providing value in the form of books, and other media, as well as coaching and
consulting, is nothing short of amazing. I am truly grateful for all of the blessings that
have been bestowed on me in this life, and I never forget who makes these things
possible. This is why so many comment on my approachability, and non-condescending
demeanor both in person, and over the net via email or on my Internet forum. It sickens
me the way that some who have become very wealthy as a result of producing products
purchased by people like you act when asked simple questions online. How someone can

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22

be so ungrateful to their fans and followers is something that I simply will never
understand.

Do this each day, and you will be rewarded in immense proportions form the universe. I
don’t care whether you are a religious person or not, the simple fact exists that good deed
do not go unnoticed. I’ve found that the more generous I have become, the more my own
life has grown, and the more my success has flourished. This occurs both in the finance,
relationship, and professional life aspects of your life, as well as in the sheer intrinsic
value that you create for yourself with each truly generous deed.

Don’t be a leech on society, looking to get over on someone at every possible moment.
Look to help others whenever it is in your power to do so. Commit to providing value in
any capacity to at least one total stranger each and every day.

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23

JP’s Mission Habit #2: Stimulate Your
Local Economy

I believe strongly in helping those in my community. As the owner of several businesses,
I understand what it is like to embrace risk, and take on the task of building a business
despite the current economic climate in America, and the negative outlook held by many.
As a business owner, you have no shortage of people around you at all times letting you
know just how risky being in business for yourself can be.

These are the same people who have whole-heartedly embraced the notion that spending
a small fortune on a conventional education, and seeking a well-paying job is the way to
go. As many in my circle have illustrated, now, in the information age, the “go to school,
and get a job” mentality can be far riskier than venturing out and attempting to build
something on your own.

What these people seem to forget is that all of the major companies that they would love
to be employed by were at one time, indeed, founded by someone. Our nation was built
on the idea that anyone could pursue their dream in a free market economy. The public
would be the judge of whether or not a business was to make it.

Each day you cast votes for businesses in your community by choosing, or choosing not
to, patronize them. Additionally, you as a consumer aid in the progression or destruction
of their business by reviewing their business, either by word of mouth, or printed
somewhere.

I’m a patriot at heart, and a die-hard capitalist. I believe that this nation still has within it
plenty of strong people like the pioneers of business in America. Whether it’s a
neighborhood sandwich shop that has been in place since the 1920’s or a small take out
place that just opened up last week, small business is an American tradition, and one that
I am proud to say that I support.

I mentioned in one of the earlier habits that I often eat for free, or enjoy other special
privileges at various places in my community. This is due to the kind of generous support
that I am known for showing to businesses that I feel provide a great deal of value to their
customers. I’ve helped paint walls, helped with repairs and plumbing nightmares, helped
to clean carpets, and re-pave parking lots, at various restaurants and businesses in my
community. This is all in addition to the most valuable service that I can provide to the
business owner, my frequent patronage, generous tips, and, most importantly, my
proactive attitude with regards to getting others to visit and enjoy their goods and
services.

For me, visiting, patronizing, and in all other ways helping out the local businessperson
in my neighborhood is something that I do on a daily basis.

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24

Try adopting this habit. You’ll feel great about doing your part to stimulate your local
economy, and I promise you that your support will not go unnoticed.














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25

Conclusion

So now you have been presented with ten habits that will, without a doubt, get you on
your way to living a more successful life should you choose to adopt them.

I highly encourage that you select several of these habits, and use the twenty-one day rule
mentioned in the introduction to begin the process of installing this new “software”.

As always feel free to shoot me any questions via email at:

john@villainintl.com

or by way of my question and answer forum at strengthvillain.com

I wish you all success beyond anything that you can imagine, and I hope to hear from you
all soon.

-Johnny Pain


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